LiveTree vs. Kickstarter: A Filmmaker’s Guide

Crowdfunding Platform for Filmmakers

As a filmmaker or a script-writer, a director or a producer, you know that it is hard in these days of massive, multi-million dollar blockbusters to get your art onto a screen and in front of people’s eyes.

Crowdfunding has come as a blessing, then. It offers you a direct link to backers so you can put money to paper, and paper to screen.

Is it me you’re looking for?

That is, until everyone heard about it. Now, on sites like Kickstarter you are but one voice in amongst a multitude of others all baying for potential investors’ attentions. Kickstarter’s business model is that of a scattergun. You put your project out there for all to see, and it is but a bobbing head in a sea of others. You have to rely on the individual investor’s good tastes and patience to sift through all the potential projects and find the potential in yours.

The crowdfunding industry was crying out for refinement, and so refinement has come. LiveTree is your gold pan.

LiveTree and the Film Industry

LiveTree isn’t just a middleman mindlessly pushing your product from the supplier to the buyer. We are invested in film and, more importantly, in your film. We have forged strong partnerships in the film industry, such as with the British Film Industry (BFI).

Kent Film Office – LiveTree partners

In fact, right now we’ve teamed up with the BFI Future Film Raw Shorts Campaign and will be looking for ten projects to kit out with £500 and access to BlackMagic cameras. We’ve also partnered with the Kent Film Office to get your projects shared while simultaneously getting more stuff filmed in Kent.

We love creativity. We love films. It runs in our DNA and as a result you will benefit from our expert team who will nurture your project from conception to completion. We offer you access to the footholds you need to wrap your toes around, as well as a supportive environment; people who love film and are committed to getting your project off the ground and onto the screen. Not only because if you succeed, we succeed, but so to because we love popcorn, a dark room, and the feeling as the opening credits roll.

In addition, because of our links with the BFI, you can translate your project’s online presence to real

LiveTree partners with the BFI

life, with opportunities for introductions and announcements at film festivals like the BFI Future Film Festival. We also partner with Euroscript so you can benefit from their expertise when it comes to improving your script.

As a result of our links to the film industry, investors approaching LiveTree will know that your project has already been scrutinised both creatively and financially. So they will be more willing and more eager to put their money where their interests are piqued.

Euroscript – LiveTree partners

Branching Out

LiveTree is just that, a live tree. A living organism firmly rooted in the values of community, creative endeavour and charity. And from the tree extend the branches. Whereas other crowdfunders like Kickstarter set you up with a platform and then you’re on your own to promote yourself and hope people listen, LiveTree is with you from launch to landing. LiveTree’s system of branches incentivises people to share your project. Branches are members of the crowd who promote your project via Twitter, Facebook, Instagram or Snapchat and, as a result of doing so, receive commission. How much? You decide.

To boot, LiveTree has its own branches all ready for you to cling on to. We partner with bloggers, magazines, creative communities and general movers and shakers, all of whom will receive commission for sharing your project to their wide spheres of influence. More importantly, though, we partner with charities.

In fact, charities are at the core of what we do.

You can pick a charity to whom a percentage of the funds you raise for your project can be donated, and in return they will share your project with their supporters. Together, everyone benefits. You create, you donate, good gestates… (too corny?)

Invited Circle

And there are more twigs sprouting from the branch network.

Film buff? Seen a project you love? Want to monetise your passion for it?

The invited circle means that if someone joins LiveTree either by being invited through your friends page or by clicking on a branch link you created, then you become their sponsor. You earn commission every time they pledge to a crowdfunding project.

So it is that LiveTree spins the first cog, and slowly but surely other cogs join, mesh and spin too, and gradually communities are built and connected. All mutually benefiting from each other’s passions. The result? Great art that otherwise might not have got made, gets made, seen and, just as art is supposed to, impacts.

LiveTree’s Focus

Unlike other crowdfunding sites like Kickstarter, with LiveTree you need not rely only on the goodwill of the crowd. LiveTree’s links mean that it has real focus in making your project a reality.

In addition to our intrinsic ties to charities, we are linked to local authorities, grant makers and brands. These partners have pledged to offer grants matching the funds you’ve managed to raise, following the satisfaction of certain prerequisites.

A Career in Film

Unlike Kickstarter or any of the other crowdfunding pretenders, LiveTree isn’t only concerned with ensuring that just one film you happen to have made gets funded and produced. We want to help nurture, grow and bloom a career in film. If that’s what you want.

That’s why LiveTree offers access to equity crowdfunding. Whether you’re producing a short film, a feature, or starting a production company, Equity crowdfunding through LiveTree offers you the chance to open up new funding channels.

 

We partner with Red Rock to ensure that you get the best service in Equity crowdfunding. Simply put, equity crowdfunding is the process whereby the crowd invests in your business in exchange for shares in your company. That shareholder then has a bit of the ownership of the company and stands to profit when the company does well.

Get Involved

The take away, really, is ‘why not try crowdfunding?’ You’re a creative with a dream that needs financing. Crowdfunding is risk free – it doesn’t cost you anything except your time. Not only that, in setting up a crowdfunding page with LiveTree, you get to test your product in open waters to see if there is a market for it.

So get involved, and together lets makes sure there’s more options in the world for film fans beyond Marvel’s next super hero collaboration.

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GoFundMe Vs LiveTree – A Comparison

Your aim when launching a project in this manner is to use the best platform to get the most out what you have to work with. When comparing what you’re getting between GoFundMe and LiveTree, the winner is clear. At first, GoFundMe seems to be very user-friendly, much more so than Kickstarter; like LiveTree, GoFundMe will allow you to withdraw at any point and you can keep everything whether you reach your goal or not.

But is that enough really? Are they really making it worth your while, since they’re giving you cash from your own friends, and keeping a big section for themselves? Let the showdown begin. With GoFundMe, can you;

  1. Reach a Wider Audience?

With GoFundMe, you rely on the people in your life you could easily just approach in person. Then, if they really like you, they ask their friends to support you. I know what you’re thinking; why paying 8% of my earning to GoFundMe in that case? If not, then you should be.

  1. Reward and Incentivise Your Network to Expand Your Exposure?

GoFundMe do not connect you with potential donors, nor do they expose your project in any manner other than to use the network you already have. They having nothing resembling LiveTree’s Branching concept, which encourages other LiveTree users and social media users to spread their story and promises them commission for doing so. It’s a win-win situation in which everyone is helping everyone out, yet we don’t charge the exorbitant processing fees that GoFundMe do.

  1. Make the World a Better Place?

Following our vision firmly rooted in bringing the community together, following the theme of everyone helping out, LiveTree associate ourselves with various charities and offer you the chance to donate portions of your earnings to these worthy causes. Not only does this help extend your network it helps you give back to the community which you are asking to help you. Branchers who help you spread the word are also further encouraged to get involved, knowing that while everyone is earning commission, they are also doing something good for the world. Charities LiveTree have aligned with include Doctors of the World, Hope for Children and Youth Music.

  1. Get Continued Support, Expert Advice, and Global Exposure?

LiveTree gives that and so much more. While GoFundMe states that “Once your campaign begins to really pick up steam, our team may contact you,” the truth is that these is no personal connection to you whatsoever. LiveTree is unique in this aspect, in that we offer consistent support from your own dedicated Support Analyst from the moment your project takes off until it reaches its successful completion and beyond that – all at no extra cost to you.

So what are you waiting for?

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