A recent report published by the Global Witness has raised alarms that murder rates of climate activists are rising globally. In 2019, the Global Witness recorded 212 murders of land and environmental defenders – making it the deadliest year on record for people defending their homes, forests, and rivers against climate-destructive industries.
Drinkaware is the embodiment of an organisation that goes above and beyond to instill positive change
Drinkaware is an independent charity working to reduce alcohol misuse and harm in the UK. Starting in 2004, the organisation now has over 9 million visitors to their website for information, advice and support annually. The Livetree Mark recognises the importance and reputation of Drinkaware as it aligns with our Charter Principles and numerous Sustainable Development Goals. In this piece, we will illustrate some of the fantastic work which this organisation does to help vulnerable people, and highlight why brands should become certified with Drinkaware. Continue reading “Why Drinkaware is a Pioneer for Positive Change”
With lockdown restrictions easing and food waste reportedly on the rise again, the UK is reversing progress when we threw away less and were confined to our homes. Waste & Resources Action Programme (WRAP) has worked effortlessly with businesses, individuals and communities to achieve a circular economy and curb food waste. According to WRAP, 70% of food waste arising in the UK comes from households – approximately 4.5 million tonnes, £14 billion a year AND around 22 million tonnes of greenhouse gas emmissions.
Without a doubt, sustainable fashion brands have a reputation for being expensive. Many of us would love to stop trawling through fast fashion sales and shop more ethically, but we can’t face spending ££££ on a single piece. Understandably! But shopping sustainably no longer has to break the bank. We’ve found 5 incredible brands where you can buy beautifully made, sustainable clothes for a fair and affordable price.
The Livetree Charter Principles, simply put, are the different areas in which a brand is assessed for the Livetree Mark. Each Charter Principle assesses specific areas in a brand’s operational system, ranging from how it treats its employees, to whether it has environment-friendly policies.
The Livetree Charter Principles act as benchmarks for brands that are assessed for the Livetree Mark. Livetree follows strict policies ensuring that the brands we are associated with, are not attempting to greenwash their reputation. In order to qualify for the the Livetree Mark Assessment, a brand must meet the benchmarks set for at least 3 of the 7 Livetree Charter Principles.
Each Livetree Charter Principle is further associated with at least 1 of the 17 UN Sustainable Development Goals (SDG). This ensures the relevance of the Charter Principles, in the global fight for sustainability and growth.
1. Performance Culture Framework:
A brand must meet high-quality standards based on, but not limited to how it treats its employees and contractors. How a brand treats its employees, is a fairly accurate indicator of its priorities beyond simply earning profit. The company’s code of conduct ensures its social framework is instilled throughout its suppliers and subcontractors, along with external businesses partnerships.