The end of the centralized entertainment industry by Ashley Turing

 

ENTERTAINMENT 3.0

By Ashley Turing

 

The way we engage with content is changing. In a little over 10 years, we’ve gone from Blockbuster video —remember the days of VHS and “Who taped over the wedding with the football?” — to Subscription and Netflix Video-On-Demand (SVOD the “S” is for subscription). There’s no question that access to content has improved, but we are beginning to see new problems with the digital entertainment model. The centralized internet behemoths are replicating many of Hollywood’s bad old practices that exploit through a lack of transparency. We have come to accept this behavior as normal, but not for much longer. Today we now have the technology to help change the dynamic.

 

Entertainment is a powerful societal force. Great scenes in films and catchphrases from TV shows are part of our cultural fabric, collective consciousness and personal frames of reference. Entertainment guides our culture, our values and, if you believe some Trekkies, our future. No disrespect to Trekkies. I’m a closet one myself.

 

This blog examines the future of entertainment and the learnings we can use to make that future decentralized, better and fairer. I’ve broken it down into what I term the ‘ages’ of the internet, on the basis that the profound change in our relationship with content has been driven by the progression of that technology.

 

Web 1.0: the birth of the hyperlink and email

 

Before 2005 (roughly) the internet was a slow and cumbersome beast. We’d crank up our modems and wait.

 

And wait.

 

And wait.

 

For those of you who were there, this will bring back memories:

For those of you who weren’t, listen and wonder at our patience and fortitude.

 

We lived in a world of progressively loaded images — remember fuzzy-to-clear pic downloads? Gopher and bulletin boards were the norm; receiving emails was an infrequent pleasure. The online universe was positive, optimistic and full of opportunity. Sir Tim Berners-Lee’s vision of an internet built on egalitarian principles had been born.

 

Streaming media was all but non-existent — bar the likes of Winamp (I was fortunate enough to work with the founder of Winamp – but let’s save that for another blog.

 

Back in the early days of Netflix, you may remember its DVD postal rental business. It would mail DVDs to you and you would then have to mail them back. You could also buy DVDs. It’s worth remembering that Blockbuster still managed to blow Netflix away at the time (Blockbuster peaked in 2004).

 

Web 2.0: centralized internet giants dominate markets using your information

 

My background is in computer science/artificial intelligence (AI). The reason AI wasn’t a mainstream proposition when I studied it was because you needed to process a mountain of data to make machines seem intelligent. The truth is that computers are dumb. To make a computer appear intelligent, it needs a considerable amount of processing power (CPUs) to compute and match algorithms (patterns) against huge sets of data. To figure out key features — the things that really matter — it has to process a lot of patterns. And I mean a lot.

 

Information is the key to our markets. As human beings, it is the most valuable commodity we possess. Prior to 2005 (roughly), cloud computing didn’t exist. Networked “big data” hadn’t really been invented. Google was actually a pioneer in this field with the launch of the Google File System, which stores and processes data across multiple machines.

 

With ever-faster internet connection speeds, along with unlimited data storage and processing power (‘big data’) available at giant data centres, we are now in the age of Web 2.0. But we are also facing its less attractive consequences.

 

Web 2.0 also saw the rise of Amazon, Netflix, Facebook and ‘big data’. What we have today is AI used over huge data sets to manipulate markets and dominate industries. Moore’s law — which posits that overall computer processing power doubles every two years — remains true. The tech giants have taken advantage of it. They have hooked up the old AI theories to a network the machines powerful enough and with enough storage capability to imitate intelligence. Intelligence they then use to ‘help’ you into thinking you want to buy what they want to sell you.

 

Web 3.0: the decentralised future of entertainment

 

Web 2.0 is all about centralised trust. You hand over trust in the form of your data to centralized corporations in return for services. We have no option but to trust these centralized companies —internet overloads— because they hold the power. In the entertainment industry, they dial out creativity in exchange for your money. They are building Hollywood within a centralized system, and replicating the “Hollywood Exec’s” bad old ways with algorithms.

 

Is there a solution?

 

I believe there is, which is the reason I founded LiveTree. Our mission is to create a fair, transparent, community-powered film, TV and content network. I’d like to say here that I dedicated LiveTree to Aaron Swartz, the late, great computer activist. I’ll be writing another blog to explain how Aaron’s spirit lives on in our operation.

 

Now the technology is finally here to meet the challenge. It’s called blockchain. No longer do you need to hand over your life and security to a centralized entity in return for the content and services you need to survive in our complex, connected world. Decentralized systems are a way of creating peer-to-peer trust. They enable you to create a contract with someone without the need for a third-party  — a Netflix, a Facebook, a Google — to manage it and, significantly, profit from it. It’s shared, immutable and unchangeable. So it builds confidence, no hiding or dodgy dealing.

 

At the heart of LiveTree ADEPT (Advanced Decentralised Entertainment Platform for Transparent distribution) is digital-rights management. It enables creators to connect and create contracts (licenses) directly with each other. It’s a genuine once-in-a-generation paradigm shift. With ADEPT, you control what gets made, rather than Hollywood, Netflix or one of the traditional content gatekeepers. You then reap the rewards from that content, as well as the community you have created to help realise it. You are in control of the algorithms. Better and better, the whole process is completely transparent and open source. And you earn from entertainment’s digital token — LiveTree Seed — which moves the control from centralized powers to you.

 

In other words, you get to be part of how the content gets created which generates a community, you get to control, your profit and your future.

 

For more information, or to register to participate in the LiveTree ADEPT token sale, please visit: adept.livetree.com and you’ll be directed to a secure server where you can register your interest

 

 

LiveTree vs. Kickstarter: A Filmmaker’s Guide

Crowdfunding Platform for Filmmakers

As a filmmaker or a script-writer, a director or a producer, you know that it is hard in these days of massive, multi-million dollar blockbusters to get your art onto a screen and in front of people’s eyes.

Crowdfunding has come as a blessing, then. It offers you a direct link to backers so you can put money to paper, and paper to screen.

Is it me you’re looking for?

That is, until everyone heard about it. Now, on sites like Kickstarter you are but one voice in amongst a multitude of others all baying for potential investors’ attentions. Kickstarter’s business model is that of a scattergun. You put your project out there for all to see, and it is but a bobbing head in a sea of others. You have to rely on the individual investor’s good tastes and patience to sift through all the potential projects and find the potential in yours.

The crowdfunding industry was crying out for refinement, and so refinement has come. LiveTree is your gold pan.

LiveTree and the Film Industry

LiveTree isn’t just a middleman mindlessly pushing your product from the supplier to the buyer. We are invested in film and, more importantly, in your film. We have forged strong partnerships in the film industry, such as with the British Film Industry (BFI).

Kent Film Office – LiveTree partners

In fact, right now we’ve teamed up with the BFI Future Film Raw Shorts Campaign and will be looking for ten projects to kit out with £500 and access to BlackMagic cameras. We’ve also partnered with the Kent Film Office to get your projects shared while simultaneously getting more stuff filmed in Kent.

We love creativity. We love films. It runs in our DNA and as a result you will benefit from our expert team who will nurture your project from conception to completion. We offer you access to the footholds you need to wrap your toes around, as well as a supportive environment; people who love film and are committed to getting your project off the ground and onto the screen. Not only because if you succeed, we succeed, but so to because we love popcorn, a dark room, and the feeling as the opening credits roll.

In addition, because of our links with the BFI, you can translate your project’s online presence to real

LiveTree partners with the BFI

life, with opportunities for introductions and announcements at film festivals like the BFI Future Film Festival. We also partner with Euroscript so you can benefit from their expertise when it comes to improving your script.

As a result of our links to the film industry, investors approaching LiveTree will know that your project has already been scrutinised both creatively and financially. So they will be more willing and more eager to put their money where their interests are piqued.

Euroscript – LiveTree partners

Branching Out

LiveTree is just that, a live tree. A living organism firmly rooted in the values of community, creative endeavour and charity. And from the tree extend the branches. Whereas other crowdfunders like Kickstarter set you up with a platform and then you’re on your own to promote yourself and hope people listen, LiveTree is with you from launch to landing. LiveTree’s system of branches incentivises people to share your project. Branches are members of the crowd who promote your project via Twitter, Facebook, Instagram or Snapchat and, as a result of doing so, receive commission. How much? You decide.

To boot, LiveTree has its own branches all ready for you to cling on to. We partner with bloggers, magazines, creative communities and general movers and shakers, all of whom will receive commission for sharing your project to their wide spheres of influence. More importantly, though, we partner with charities.

In fact, charities are at the core of what we do.

You can pick a charity to whom a percentage of the funds you raise for your project can be donated, and in return they will share your project with their supporters. Together, everyone benefits. You create, you donate, good gestates… (too corny?)

Invited Circle

And there are more twigs sprouting from the branch network.

Film buff? Seen a project you love? Want to monetise your passion for it?

The invited circle means that if someone joins LiveTree either by being invited through your friends page or by clicking on a branch link you created, then you become their sponsor. You earn commission every time they pledge to a crowdfunding project.

So it is that LiveTree spins the first cog, and slowly but surely other cogs join, mesh and spin too, and gradually communities are built and connected. All mutually benefiting from each other’s passions. The result? Great art that otherwise might not have got made, gets made, seen and, just as art is supposed to, impacts.

LiveTree’s Focus

Unlike other crowdfunding sites like Kickstarter, with LiveTree you need not rely only on the goodwill of the crowd. LiveTree’s links mean that it has real focus in making your project a reality.

In addition to our intrinsic ties to charities, we are linked to local authorities, grant makers and brands. These partners have pledged to offer grants matching the funds you’ve managed to raise, following the satisfaction of certain prerequisites.

A Career in Film

Unlike Kickstarter or any of the other crowdfunding pretenders, LiveTree isn’t only concerned with ensuring that just one film you happen to have made gets funded and produced. We want to help nurture, grow and bloom a career in film. If that’s what you want.

That’s why LiveTree offers access to equity crowdfunding. Whether you’re producing a short film, a feature, or starting a production company, Equity crowdfunding through LiveTree offers you the chance to open up new funding channels.

 

We partner with Red Rock to ensure that you get the best service in Equity crowdfunding. Simply put, equity crowdfunding is the process whereby the crowd invests in your business in exchange for shares in your company. That shareholder then has a bit of the ownership of the company and stands to profit when the company does well.

Get Involved

The take away, really, is ‘why not try crowdfunding?’ You’re a creative with a dream that needs financing. Crowdfunding is risk free – it doesn’t cost you anything except your time. Not only that, in setting up a crowdfunding page with LiveTree, you get to test your product in open waters to see if there is a market for it.

So get involved, and together lets makes sure there’s more options in the world for film fans beyond Marvel’s next super hero collaboration.

start a project

Crowdfunding Regulation and Implications for Project-Creators

Crowdfunding is a relatively new method of fundraising for business-based and creative projects. The regulation surrounding the industry has been rather piecemeal.

 

In Europe, an attitude of waiting to see how it all turns out is pervading. Whereas in Britain regulators have put their best foot forward and made proactive inroads into regulating the industry.

As with any area of law, crowdfunding regulation is far too expansive to cover on a page. This post is intended as a brief overview of regulation in the area.

 

The UK Crowdfunding Association

The UKCFA is a self-regulating body to which LiveTree voluntarily signs up.

It is useful for fundraisers using LiveTree to know about the UKCFA because it releases a Code of Conduct to which we have to adhere. This is meant to protect you, the project-creator. It requires:

  • processes to be put in place to ensure that user information is kept safe and secure so it can be accessed in the event LiveTree ceases to operate;
  • hiring competent, professional, honest people and making sure we have the appropriate systems and processes in place to run LiveTree safely; and
  • having proper complaints procedures, and treating complaints fairly and in accordance with applicable regulation.

 

The FCA

In the UK, the Financial Conduct Authority (FCA) regulates the equity and debit-based crowdfunding market. It is an independent financial regulatory body given its mandate by the Financial Services and Markets Act 2000 (as amended).

The FCA is only responsible for regulating loan-based/debit crowdfunding, and investment/equity-based crowdfunding. It does not regulate reward-funding or donation-funding, since backers of these projects will usually not be doing so for financial gain.

LiveTree

LiveTree works with project creators to find a funding solution that meets their needs.  This means less complexity and less bureaucracy to get your project funded.

If you want to start making your project come alive, get involved!

 

Tis the season to build networks – inside the invited circle

Inside the Invited Circle.

It’s the Christmas season, and that means parties! Everyone loves a good party, but some more than most: we all know a friend who loves to make introductions. A name just came into your head just now – yes?

I have to admit – I’m one of those people. I love being able to help bring a great combination together, if it’s romantic, professional or even just conversational. And of course I love it when it happens to me. Even more, I love the people who can do it with real style, so that I don’t feel the pressure if it doesn’t work out. I’m sure we’ve all felt the dread on hearing the phrase ‘you must meet so-and-so, you’ll love them’ or even worse ‘you’re going to get on so well with what’s-his-face, you’re so similar’ – because if when we meet so-and-so or what’s-his-face and they’re a tool, you start to wonder whether they think you’re like the tool.

invited into a circle you don't want

But some people really have the knack, and to them I am eternally grateful. They flourish both in the party season and throughout the year on Facebook.

Putting the ‘social’ in social media.

They’re the people who are always tagging you in someone’s post about a great rental opportunity – just when you were panicking about spending another month with your mad flatmate. They’re the people who create a messaging group to introduce you to a potential colleague – just like they said they would. And you’ll know them best of all as the people who are always enthusiastically shouting about your new start-up, side-line or crowdfund project – just when you thought no one was listening.

There must be a place where these wonderful people can really develop their inner promoter. They have the gift of creating connections in a world where everything is a potential marketplace and where networking events are king.

LiveTree gives those people the chance to let fly their secret marketing professional. And as part of the unique Invited Circle, they get rewarded. Because as anyone will tell you, word of mouth is the most powerful way to advertise.

Any project, if it’s a piece of art or a new business, needs more than just a lump of cash to get started – though goodness knows that helps. Businesses need suppliers, short films need a crew and every person who is going out into the world and trying to make their ideas take flight, needs a team to support them and keep them moving.

When people put up money to contribute to your crowdfunding project, they get Facebook shout-outs, posters, a signed t-shirt and all sorts of swag. Even private companies make money from it: your data is being bought and sold whenever a link is shared or a post is liked. But what about those champions who might not have the ready cash, but who tirelessly campaign to get your project seen? What about those who put you in touch with great people who can help you along? Well I guess you owe them a pint.

supportive circle for entrepreneurs
It’s warm in the invited circle

Get into the invited circle

LiveTree creates a network, not only of creative people and suppliers, but of great influencers and communicators, and rewards them for their efforts. Not just the supporters, and certainly not those mega-rich businesses looking to get their hands on your data. The invited circle allows those matchmaker friends who are always on the look-out for the next great team to get paid for their good work.

They might be the sort of people who are always trying things out and telling people about it. They might already have a blog and a following. Or maybe they’re just dedicated to the fine art of a good introduction.

That person you thought of at the beginning of this blog? Share this article with them. They could be making more from their talents than just being owed a pint by everyone on Facebook.

 

Influence Your Future

 

The Crowdfunding Revolution is Dead: LiveTree vs. Crowdfunder

Growing plant step with coin money

The crowdfunding revolution was exciting, wasn’t it? Essentially, it began the slow path towards democratising and equalising venture capitalism.

But the crowdfunding revolution is dead. I’m sorry to be the one to tell you. Revolutions are just the means to an end. They’re all bloodshed and upheaval, uncertainty and ‘what ifs?’; they’re the untidy, chaotic mess out of which something new and better rises.

Revolutions are the rubbish bit. It’s the glittering new solution full of promise and improvement that we have them for.

With that in mind, it’s time to talk about LiveTree, a UK crowdfunding platform based in London, Hackney. LiveTree is the concomitant of the crowdfunding revolution. Where the other crowdfunding websites offer what could best be described as an ‘own brand’ service, this one goes one, two, three steps further.

You see, LiveTree is more than just crowdfunding. It is an effort in community empowerment.

Branching Out

So you want to raise the funds to carry out a project? Well, with crowdfunder.co.uk, for example, you could click on, set up the page with your description, your target and all the admin, share it on your facebook and your twitter, get your friends to share it, and hope the moolah starts to roll in.

LiveTree wants more from crowdfunding than that. And it wants more for you, for less: crowdfunder takes 5 – 8% of your funds in fees. LiveTree? 1 – 5%.

LiveTree was built not just as a way to get people to make money for their projects like crowdfunder was; it was made with social goals in mind.

Take Branch. It’s one of the unique elements of LiveTree that sets the platform apart from others like crowdfunder. Simply put, Branching is just people sharing your project on their facebook or their twitter or their blog or instagram or wherever else. But what makes it interesting is that LiveTree’s Branch incentivises people to share your project.

Whereas with crowdfunder people share your project because they’re your nan and they want to help, or because you pestered them in the twitter DMs; with LiveTree, if someone shares your project and someone else clicks through the link and pledges, the original sharer will get a commission for having been the Branch that connected that backer to your project.

So no more must you rely on your witty project bio to spur people to spread the word, because now they get money if they do!

Build Your Project; Build a Better World

What’s more, with LiveTree there is so much more scope to entice potential backers than with ordinary crowdfunding platforms like crowdfunder.

LiveTree’s roots are dug into a soil of support and community. Because of the grossly lower fees LiveTree takes in commission from the funds raised for your project, as a project-creator you have more leeway in deciding the amount of your funds to donate to charities that LiveTree has links with, such as Hope for Children, Doctors of the World and Youth Music.

And then, because of LiveTree’s inextricable links with charitable organisations, as a result of your decision to donate a greater percentage of your raised funds to charity than you would have been able to had you been using crowdfunder, your project will reach a wider audience than it would have done with crowdfunder.

Branchers; you know how you earn money from branching? That commission can also be donated to charity.

You know what they say, you’ve got to spend money (on causes that help shape a better world) to make money.

The crowdfunding revolution is dead, because with LiveTree there is no need for it to continue.

And there is so much more. To discover it, just get involved!

LiveTree vs. Kickstarter: get planted-not kicked

Kickstarter is the largest platform for crowdfunding a new business or creative project. Alongside it, the relatively new LiveTree is a just a sapling. But it’s growing.

kickstarter offers failed campaigns a relaunch
Getting kickstarted

When considering your options, there are two big questions you need to answer: Who are you funding for? And who are you funding from?

Who are you funding for?

Sounds pretty obvious: what is the project and how will the money be used? This will become the central framework to any good campaign, establishing why you need the money, and why anyone should hand it over.

To an extent you’re also funding for, well, the crowdfunder. Upwards of 8% of the money you raise through a Kickstarter campaign will go in fees.

But have they persuaded you why you should hand over your money?

Let’s have a look at what you get for that fee. The Kickstarter model relies on the creator’s own social media network to form the initial donor base. Kickstarter is a way to organize and activate your tribe, it does nothing to create or build it.

It’s not all about the money

Kickstarter follows an all-or-nothing set up, so you only get charged a fee if you reach your target, as do your donors. The idea is that it takes away the fear of giving money to a project that will be a dud, because it guarantees social proof, which is what we all experience before watching a new series on Netflix: if I’m going to sacrifice another twenty hours of my life mindlessly absorbed in another program, it needs at least three unprompted shoutouts on Facebook before I do.

If we’ve learned anything from recent global events, it’s that social (media) proof can’t guarantee we a good idea will get approval. In a great blog, Dale Pearson describes how ‘group-think and insularity have been hard-coded into our everyday lives via a vast online echo chamber’.

Social proof is no longer enough, and without it your project might sink. In fact as of August 2016, the success rate of fully funding a project on Kickstarter was just 35.85 percent.

Dale is right that this generation needs to be not just the ‘online generation’ but also the ‘networking generation’. But don’t worry, you wont have to engage your racist uncle in debate to break out of this echo chamber – LiveTree will help build a network of creatives (that you don’t have to see every Christmas).

A creative network to power your project
A creative network that powers your project

Who are you funding from?

Like Kickstarter, LiveTree uses a rewards system, where a successful campaign will send thanks and goodies to its contributors. Unlike its rival, however, LiveTree also offers supporters the opportunity to become ‘branches’, and receive commission every time they promote further fundraising. Branches can support other projects and gain access to a network which extends into creative communities and beyond.

This means anyone in the LiveTree network could end up supporting and promoting your idea.

Crowdfunding has taken off partly as a result of the difficulty in accessing individuals and organisations who traditionally support such projects. What if, as well as developing an online community, you were able to open up opportunities with industry funding bodies and professionals? LiveTree does more than just provide a platform, they work with creators to support development before, during, and after their campaigns.

After the campaign, LiveTree helps creators to move beyond funding, and connects them with respected suppliers. If you don’t reach your target, you have the chance to make your case directly to your donors.

LiveTree grows your project
A community that grows with you

When an organisation is motivated by building communities and developing creative projects, it is in their interests to nurture them from the start. Projects need more than just capital to get started. It will ensure those projects are ready to fly before being launched, and will provide a network of branches to call home.

Create one today. Get growing.

LiveTree vs IndieGoGo: important differences explained

LiveTree vs IndieGoGo: important differences explained

Before launching a campaign, all project creators want to ensure they’re using the best crowdfunding platform to suit their needs.  

Many creators will have already ruled out Kickstarter, which gives you £0 of funds raised if you don’t hit your full target.  LiveTree and IndieGoGo both let you keep all your cash, whether or not you reach your crowdfunding goal.  With that in mind, we outline in this blog how LiveTree compares with traditional crowdfunding platform, IndieGoGo.

Potential reach: how far your campaign’s message will spread

Individual recommendations are the best way to get your crowdfunding campaign funded.  People are much more likely to donate to a project if the call-to-action comes from an online voice we trust – be that an old friend you know personally or a prolific blogger you admire.  

What most sets LiveTree apart from IndieGoGo is that, with LiveTree, there’s a huge incentive for people to promote your project among their own networks.  

In short, users get paid to share your project.

LiveTree harnesses the power of the recommendation through one beautifully simple idea: branching.  When a user shares your project to their own network, they become a ‘brancher’.  Then, when anyone donates via that link – or branch – the brancher will earn £££ at a percentage you set.  

The implications of this are huge.  Branchers get to realise the value of their own online presence, which otherwise will invisibly line the pockets of data-harvesters like Facebook and Google.  Everyone is given that crucial extra bit of incentive to share the projects they believe in.  

This is why LiveTree campaigns spread like wildfire, and why so many campaigns hosted there smash their funding goals.  By comparison, only 28.4% of IndieGoGo projects reach their goal at all.  There’s nothing like branching available on IndieGoGo.  

The human touch: how LiveTree and IndieGoGo support their users

Another important factor to consider when deciding between LiveTree and IndieGoGo is how much help you’re going to get along the way.

Every LiveTree project receives bespoke support from LiveTree’s crowdfunding experts, from start to finish.  They’re experienced at providing insider guidance for all kinds of projects that are seeking funding on all different scales.  

From the moment you sign up, you’ll be assigned a dedicated Support Analyst from LiveTree.  You can call up your Support Analyst for advice at any stage of your preparation and campaign.  Analysts can also connect you to additional grants, communities of influencers, and funding partners like the BFI – all at no extra cost.

A major disadvantage of IndieGoGo is that its sprawling scale and impersonal infrastructure mean that the platform is flooded with projects: some brilliantly put together, others not so much. To make matters worse, IndieGoGo’s ‘featured projects’ are selected by an algorithm; you’re unlikely to ever talk to a human being. As a result, potential backers can’t see the wood from the trees. And, indeed, because of the lack of human intervention, IndieGoGo’s brand has been damaged by ‘scampaign’ scandals in the past.

Doing good: LiveTree’s integration with charitable donations

LiveTree directly facilitates donations to charities and social causes.  Project creators can optionally select a Project Charity and choose a percentage of the funds to be donated.  In return, the selected charity will help market the project through their own powerful reach.

The IndieGoGo brand, with no charitable function built into its platform, simply doesn’t have that same feel-good factor, which is so vital to projects going truly viral.  

Here’s how LiveTree integrates branching and charitable giving into your campaign:

So which is more expensive, LiveTree or IndieGoGo?

With all the above features in mind, you might expect to pay through the nose for the bespoke LiveTree service.  In fact, LiveTree’s fees are less than half of what IndieGoGo charges.

With IndieGoGo, you’ll pay 5% of the total amount raised plus payment processing, which is between 3-5%; this means that up to 10% of your funding can be lost to IndieGoGo’s fees.  By comparison, LiveTree’s fees are set at 4.65%, all in.

With fees far lower than IndieGoGo and other crowdfunding sites, LiveTree gives project creators the freedom to let branchers and charities share in the benefits of their success.  

With LiveTree, hitting your target is just the beginning. The revolutionary and ethical LiveTree platform will help to create passionate, invested communities around your project.  

Got an idea in mind?  Start fundraising like never before with LiveTree.

 

LiveTree and Kent Film Office partner to support UK filmmakers

Kent Film Office logo

LiveTree is announcing its partnership with the Kent Film Office to support the work of UK filmmakers. The partnership will help filmmakers with funding, promotion, support and access to film locations.

 

The LiveTree – Kent Film Office Partnership

LiveTree will offer competitions, access to the LiveTree creative community and suppliers to support their projects and will help filmmakers secure funding. The Kent Film Office will share content, film funding opportunities and competitions with its audience. Together they will promote the use of Kent as film location.

 

Helping filmmakers focus on creativity

Developing the creative element of a film is only a small part of the process of the filmmaking process. From getting a film funded to working with the right suppliers, to finding the perfect location to promotion, many necessary tasks distract from the creative process.”, said Ashley Turing, CEO of LiveTree, “By partnering with the Kent Film Office we want to help filmmakers keep the focus on the creative process by helping them with funding, promotion, support and access to film locations”.

 

Assisting filmmakers with locations and permits

Since we were founded ten years ago, the Kent Film Office has been successful in assisting filmmakers find amazing locations and getting permits for filming in public spaces across the county. Productions large and small have found their way to Kent to benefit from our locations and local support facilities,” added Hannah Lucey, Film Officer of the Kent County Council Film Office “And, with this new partnership with LiveTree, it will be even easier for filmmakers to take the hassle out of the production phase.

 

About the Kent Film Office

The Kent Film Office was established in 2006 as an economic development initiative by Kent County Council.  It provides a first class Film Commissioning Service to the film and television industries, assisting productions with a location finding and research service, obtaining film permits, facilitating traffic management requests, sourcing local crew and trainees and mediating any local disputes.

Why is supporting independent charity important?

charity

So, why donate to independent charity?

Many of us are aware of the many different charities supporting tackling various issues worldwide.

Untitled design (1)

We are also fully aware that many charities need our help to do so, every day we see an advert, receive a phone call or avoid the person on the street waving.

Yes, charities go to great efforts to spread awareness and ask for aid, and yes, many of us avoid these efforts like the plague. However, not many of us are asking why to do charities go to such extreme efforts to engage us and ask for help.

charity

With the current decline in giving and issues across the globe being televised daily. I have decided to ask this question; why is supporting independent charity important?

The answer is simple; it’s the right thing to do. Giving to charity is crucial to helping people in the country that sadly don’t have support systems or fund, to helping people in the UK.

charity

Without charities working overseas and here, life would be dramatically different.

Poverty would be worse oversea and in the UK, with people finding them self in a never ending loop, as the education system would have less funding.

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Serious illnesses would be rife, without charities studying and find cures or treatments. Making the fatality rate higher and leaving more homeless with out the correct care.

The truth is that without the many charity or their arm of fundraisers are society would be shockingly different.

As one of the most advanced and wealthiest countries in the world, we are lucky enough to be able to make a change.

Want to get involved with charity’s? Visit the LiveTree  to find out more.

How to support Fashion, Music and Charity all at once

LiveTree is a revolutionary sharing platform that supports independent charities, music and fashion and here’s how.

Fashion

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LiveTree provides up and coming designers with a means of funding their next collection and you can help them. Simply follow the crowdfunding link on our website, browse from the many exciting crowdfunding projects and donate to the one which you like the best.

Branch

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But you can go one better than just donating to a designer’s crowd funding project. You can help them to get more funding by hitting the ‘Branch’ button and sharing the project with your friends. If your friends donate through your shared link, you’ll get a small commission directly from the designer.

 

What about music?

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LiveTree also provides musicians and bands with a means of funding their next release and you can help them in exactly the same way. Simply follow the crowdfunding link on our website, browse from the many exciting crowdfunding projects and donate to the one which you like best.

Just like before, you can hit the ‘Branch’ button and share the project with your friends for a chance to earn commission through your link.

 

And what about the charities?

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LiveTree is proud to support a growing number of charities by providing a quick and easy way to browse and donate directly through our site. But we’ve also found a unique way to bring our passion for music, fashion and charity together and here’s how.

Remember how you could earn a commission by branching a crowdfunding project? LiveTree also provides you with the option to pay your commission directly to a charity of your choice meaning you can help fashion designers, independent musicians and charities in one hit.

Want to try it for yourself? LiveTree is an exclusive, invitation only platform but luckily, for a limited time only – we’re offering you access through this link:

Click here for exclusive access

Once you’re in, you’ll have the power to offer exclusive invitations to your friends but first it’s time to dive in and give it a go. Click on this link right now to begin.

Click here for exclusive access

LiveTree #owntheweb