What’s wrong with Netflix? By Ashley Turing

What's wrong with Netflix

By Ashley Turing

 

Let’s take a trip back into digital prehistory. We’re in 2004 and improved internet speeds and connectivity mean you no longer need a physical DVD to watch your favourite film or TV show. You can stream your entertainment over the net, in your own time, in your own place.

 

Netflix, a Californian entertainment company founded in the late Nineties as a DVD-by-mail operation, has recently gone public (2002), selling 5.5 million shares at a price of $15.00 of common stock (approx. $85million, LiveTree’s current Seed Token Sale cap is approx. $50m more on this later). It is also busy migrating its postal business into a streaming business in an effort not to die with DVD. But to its credit, Netflix persevered. And we all know the happy ending to this particular story.

 

Happy ending for Netflix, that is. The jury is out as to how happy the ending will be for the creative community.

 

Today, Netflix has become a household name, a meme and a synonym for streaming video. It’s on virtually every device with a screen. It’s become a powerful force in modern culture. From an end-user perspective, Netflix provides a great service. But there’s a darker side to the Netflix phenomenon, namely its practice of using your data to maximise its profits.

 

Next time you switch on Netflix, check out your ‘personalised content’ feed. This is compiled via algorithms similar to those used by Facebook’s newsfeed. It works like this: Netflix gathers data from its users’ viewing habits, which it then uses to rate everybody and everything involved in a production — actors, directors, set designers, even romance levels, plot conclusiveness and the ‘moral status’ of characters — to judge whether a piece of content is worthy of transmission. This user-data-based scoring system has a single objective: to maximise Netflix’s profits.

 

I personally find this annoying — I seldom want to watch what Netflix has decided I should watch — but, more importantly, it’s dangerous. It’s dangerous for creativity. It’s dangerous for consumers. And we need to rethink it.

 

Netflix is a centralized operation. In other words, the power resides in the top execs and it is answerable only to its shareholders, not to its users or the creatives who produce its product. In essence, it takes your data and controls it within a non-transparent structure.

 

The unstoppable growth of the centralized online giants — and I’m not just talking about Netflix here, but also YouTube, Amazon, Apple — is creating an entertainment marketplace dominated by content whose sole function is to make money. Brave, thought-provoking, game-changing content that adds to society’s creative and cultural stock isn’t part of their remit. I call that scary.

Netflix doesn’t share the data it uses to drive the algorithms that determine what content it shows to its subscribers. Even the people who create its content aren’t allowed to see the data. This is bad news for consumers, because it limits choice and will ultimately result in a world of cookie-cutter content. And it’s bad new for content-makers, because creativity and originality will be sacrificed on the altar of profit.

Unfortunately, the bad news doesn’t stop there. Digital rights management (DRM) is shaping up to be the next battlefield. Netflix’s DRM policy is to license content in perpetuity. This means that content-makers cannot realize the true value from their IP from any other channel, Which in turn means that their IP’s long-term value is lost. Irretrievably. Again, this is disturbing, not least for the distributors whose job is to navigate the increasingly murky waters of DRM to realize the best price for content. Distributors are also beginning to be cut out of the deal. You may think this is no bad thing — but if the alternative is a single gorilla that could overpower you in a heart beat, it’s a worry.

In October, Netflix had 109 million subscribers worldwide, including 52 million in the US. A rudimentary calculation shows that, at a subscription of roughly $5, it’s netting around $545m per month.

 

Pause to catch breath.

 

I keep thinking that, if just one month of Netflix’s revenue were invested into LiveTree’s new digital token, Seed, it would be enough to reinvent the entertainment industry. It would be enough to create a new marketplace that’s fairer, more efficient and more transparent. More importantly, we could create marketplace that would be sustainable because it would protect and nurture the product — creativity — that drives it, rather than exploiting it for short-term gain.

 

In today’s world, dollars equal power. Netflix is using this power just like the Hollywood studios — themselves centralized ecosystems — to increase their power, profit and control. For example, it is now making lock-in deals directly with Hollywood stars, including Will Smith. Netflix also declines to license to cinemas, which means none of its films will ever be seen on the big screen. Ergo more money and control to Netflix; less choice and diversity for consumers and creatives.

 

All this has me worried about the future of creativity. Imagine if Netflix decided to up its subscription fee to $10? Or $15? Or $50? After all, who’s to stop it? That would put a severe dent in not only your entertainment choices, but your entertainment budget. The spectre of creativity governed by profit rather than passion was one of the reasons we at LiveTree ADEPT started to think about what could be done to turn the ship. It’s possible, achievable and, actually, not that difficult. We’ve got the technology, we’ve got the vision. All we need is your help.

 

For more information, or to register to participate in the LiveTree ADEPT token sale, please visit adept.livetree.com

 

The end of the centralized entertainment industry by Ashley Turing

 

ENTERTAINMENT 3.0

By Ashley Turing

 

The way we engage with content is changing. In a little over 10 years, we’ve gone from Blockbuster video —remember the days of VHS and “Who taped over the wedding with the football?” — to Subscription and Netflix Video-On-Demand (SVOD the “S” is for subscription). There’s no question that access to content has improved, but we are beginning to see new problems with the digital entertainment model. The centralized internet behemoths are replicating many of Hollywood’s bad old practices that exploit through a lack of transparency. We have come to accept this behavior as normal, but not for much longer. Today we now have the technology to help change the dynamic.

 

Entertainment is a powerful societal force. Great scenes in films and catchphrases from TV shows are part of our cultural fabric, collective consciousness and personal frames of reference. Entertainment guides our culture, our values and, if you believe some Trekkies, our future. No disrespect to Trekkies. I’m a closet one myself.

 

This blog examines the future of entertainment and the learnings we can use to make that future decentralized, better and fairer. I’ve broken it down into what I term the ‘ages’ of the internet, on the basis that the profound change in our relationship with content has been driven by the progression of that technology.

 

Web 1.0: the birth of the hyperlink and email

 

Before 2005 (roughly) the internet was a slow and cumbersome beast. We’d crank up our modems and wait.

 

And wait.

 

And wait.

 

For those of you who were there, this will bring back memories:

For those of you who weren’t, listen and wonder at our patience and fortitude.

 

We lived in a world of progressively loaded images — remember fuzzy-to-clear pic downloads? Gopher and bulletin boards were the norm; receiving emails was an infrequent pleasure. The online universe was positive, optimistic and full of opportunity. Sir Tim Berners-Lee’s vision of an internet built on egalitarian principles had been born.

 

Streaming media was all but non-existent — bar the likes of Winamp (I was fortunate enough to work with the founder of Winamp – but let’s save that for another blog.

 

Back in the early days of Netflix, you may remember its DVD postal rental business. It would mail DVDs to you and you would then have to mail them back. You could also buy DVDs. It’s worth remembering that Blockbuster still managed to blow Netflix away at the time (Blockbuster peaked in 2004).

 

Web 2.0: centralized internet giants dominate markets using your information

 

My background is in computer science/artificial intelligence (AI). The reason AI wasn’t a mainstream proposition when I studied it was because you needed to process a mountain of data to make machines seem intelligent. The truth is that computers are dumb. To make a computer appear intelligent, it needs a considerable amount of processing power (CPUs) to compute and match algorithms (patterns) against huge sets of data. To figure out key features — the things that really matter — it has to process a lot of patterns. And I mean a lot.

 

Information is the key to our markets. As human beings, it is the most valuable commodity we possess. Prior to 2005 (roughly), cloud computing didn’t exist. Networked “big data” hadn’t really been invented. Google was actually a pioneer in this field with the launch of the Google File System, which stores and processes data across multiple machines.

 

With ever-faster internet connection speeds, along with unlimited data storage and processing power (‘big data’) available at giant data centres, we are now in the age of Web 2.0. But we are also facing its less attractive consequences.

 

Web 2.0 also saw the rise of Amazon, Netflix, Facebook and ‘big data’. What we have today is AI used over huge data sets to manipulate markets and dominate industries. Moore’s law — which posits that overall computer processing power doubles every two years — remains true. The tech giants have taken advantage of it. They have hooked up the old AI theories to a network the machines powerful enough and with enough storage capability to imitate intelligence. Intelligence they then use to ‘help’ you into thinking you want to buy what they want to sell you.

 

Web 3.0: the decentralised future of entertainment

 

Web 2.0 is all about centralised trust. You hand over trust in the form of your data to centralized corporations in return for services. We have no option but to trust these centralized companies —internet overloads— because they hold the power. In the entertainment industry, they dial out creativity in exchange for your money. They are building Hollywood within a centralized system, and replicating the “Hollywood Exec’s” bad old ways with algorithms.

 

Is there a solution?

 

I believe there is, which is the reason I founded LiveTree. Our mission is to create a fair, transparent, community-powered film, TV and content network. I’d like to say here that I dedicated LiveTree to Aaron Swartz, the late, great computer activist. I’ll be writing another blog to explain how Aaron’s spirit lives on in our operation.

 

Now the technology is finally here to meet the challenge. It’s called blockchain. No longer do you need to hand over your life and security to a centralized entity in return for the content and services you need to survive in our complex, connected world. Decentralized systems are a way of creating peer-to-peer trust. They enable you to create a contract with someone without the need for a third-party  — a Netflix, a Facebook, a Google — to manage it and, significantly, profit from it. It’s shared, immutable and unchangeable. So it builds confidence, no hiding or dodgy dealing.

 

At the heart of LiveTree ADEPT (Advanced Decentralised Entertainment Platform for Transparent distribution) is digital-rights management. It enables creators to connect and create contracts (licenses) directly with each other. It’s a genuine once-in-a-generation paradigm shift. With ADEPT, you control what gets made, rather than Hollywood, Netflix or one of the traditional content gatekeepers. You then reap the rewards from that content, as well as the community you have created to help realise it. You are in control of the algorithms. Better and better, the whole process is completely transparent and open source. And you earn from entertainment’s digital token — LiveTree Seed — which moves the control from centralized powers to you.

 

In other words, you get to be part of how the content gets created which generates a community, you get to control, your profit and your future.

 

For more information, or to register to participate in the LiveTree ADEPT token sale, please visit: adept.livetree.com and you’ll be directed to a secure server where you can register your interest

 

 

Why Crowdfunding Doesn’t Work

Crowdfunding is a risk free way for creatives, communities and entrepreneurs looking to fund their project. A well run crowdfunding campaign can take an idea and turn it into a reality, yet crowdfunding may seem easy but there are some considerations to take on-board before starting. When a crowdfunding campaign fails, many business owners or project creators often wonder what went wrong.  This blog takes you through some of the common pitfalls.

 Crowdfunding

So why doesn’t crowdfunding work? Or, for better words, when crowdfunding doesn’t work, what happened? Below are some of the reasons crowdfunding doesn’t work and how LiveTree’s improved version of the typical crowdfunding platform can work for your business. LiveTree offers the best crowdfunding solutions for your project and can create successful crowdfunding campaigns for any project.

Define your crowd

The reason crowdfunding often doesn’t work is often due to weak marketing strategies (which can kill your crowdfunding project) and failure to define their crowd in order to get the right funding, recognition and opportunities. You need to consider who would be interested in your project and, more importantly, who would be willing to financially invest in your project. Defining your target crowd/audience defines who would be willing to back you financially or be interested in promoting your story. Consider the themes driving your project: Are there online forums, groups, location suppliers, or businesses relevant to your film? Could you reach out to those people? Are there bloggers or journalists that would be interested in telling your story?

While developing your career it’s important to have a good slate and a crowd that supports you. When you have a crowd, it makes it much easier for us to market you to raise more funding and introduce you to relevant partners like BFI.NETWORKS, Film London, RedRock Entertainment or any of our relevant partners. LiveTree is here to get you funded and develop your career.

What the industry needs

The industry needs a different kind of crowdfunding platform which focuses on the success of their campaign creators and can provide them with the kind of features they won’t find anywhere else. With many crowdfunding platforms, project creators are offered a crowdfunding platform and little else. Project creators need resources they can use to help build their businesses and grow their crowdfunding efforts. Features including videographers and legal advice, as well as other tools project creators need should be included in a convenient online directory.

Business owners know that it is good business to align themselves with non-profits and other charities. With existing crowdfunding platforms, there isn’t a non-profit element and that is something that can often add value to a crowdfunding project. Project creators need all of these features and more if they are going to succeed.

This is where LiveTree comes in. LiveTree understands that the non-profit/charitable organization element can help influence others to help promote a crowdfunding project, making it that much more successful and effective. LiveTree also offers a wide range of useful tools and resources that can help give projects the momentum they need to succeed.

Another advantage that LiveTree has over any other crowdfunding platforms is a sense of community. LiveTree has built their online community by focusing on both sides of the crowdfunding project and offering backers a financial incentive for promoting crowdfunded projects. LiveTree offers no hassle crowdfunding that will ensure your project’s success.

Why Should You Choose LiveTree?

If you are serious about growing or expanding your business, making your startup succeed and creating a successful and effective crowdfunding project, choosing LiveTree is an important start. LiveTree goes beyond being just a transactional marketplace and focuses on the success of project creators and offers the best crowdfunding solutions in the industry. This ensures that business owners can get the financing they need for their projects while helping others succeed in their crowdfunding projects as well.

Contact LiveTree Now to Get Started

The next time you are considering a crowdfunding project for your business startup or expansion, choose LiveTree and avoid the above reasons many crowdfunding campaigns fail. Contact a LiveTree professional now and let us create a successful crowdfunding campaign for you today!

start a project

KickStarter Vs IndieGoGo Vs Crowdfunder Vs GoFundMe Vs LiveTree: Which Crowdfunding Platform Is Better?

When it comes to crowdfunding platform, it is very important that you understand that not all platforms are the same. With so many options to have to choose from such as Crowdfunder, GoFundMe, IndieGoGo, Kickstarter etc. it’s understandable if you are confused about all the options out there. Here is a quick handy comparison guide to help you choose the right one for your next project.

Crowdfunding Platform

 

 

 

 

 

 

 

 

 

 

 

 

Exposure

When it comes to getting your name out there, you might be better off going straight to Facebook (it’s free) than choosing crowdfunding platforms. As they rely entirely on your existing network in the hopes that they will spread the word for you. Although this is a good place to start it is a market that soon falls flat, which is why most of these platforms have a less than 30% rate of projects, which achieve their goals successfully. They do nothing to help you build or grow your network; you are more or less left to your own devices, sink or swim.

Crowdfunding Platform

Giving Back

Kickstarter won’t give you a single cent if you don’t reach your goal, while LiveTree will. Kickstarter does, however, like LiveTree, offer a reward of appreciation to the contributors when a goal is reached. Crowdfunder and IndieGoGo offer little benefits in this regard when compared to incentivisation of the entire global LiveTree community to participate in your project. LiveTree’s fees are lower in comparison that opting to donate to charity won’t even put a dent in your budget, while the exposure and goodwill that comes from it are priceless.

 Expert Support with Bonus Exposure

Unlike all the other platforms, LiveTree offers one on one support from day one through to completion of your project and beyond. When making one final comparison, the bottom line, it is clear what makes the most sense when it comes to selecting the right platform to crowdsource funds for your project.

LiveTree doesn’t have an all or nothing rule; as they recognise that projects evolve and adapt and how important it is to have flexibility. Backers of projects are given the opportunity to refund their pledge before the funding deadline and if a backer makes a pledge within two weeks of the funding deadline they will always have a minimum 2 week “cooling off” period. After those two weeks, the funds are then made available to the creator of the project at the end of the project.

 Networking

Unlike these platforms, LiveTree has revolutionised the crowdfunding scene by introducing a concept called Branching. This gives people the opportunity to share your project on various social platforms, incentivising them with a commission if their share leads to a donation. LiveTree has connections with various charities; by donating a percentage of your earnings to these charities you are further exposed to their followers and an even greater audience, who will appreciate your goodwill. A portion of the commission that the Branchers earn can even be donated if they so wish. You do not get exposure like this from other platforms; in fact, GoFundMe clearly has a different model entirely; on their website that you should not expect to be assisted by strangers at all – they recommend contacting the media if you hope to gain outside assistance. Branching tools promote the growth of your network, which will grow to include other bloggers, as well as the greater creative community. For this reason, LiveTree is a firm favourite.

Crowdfunding Platform

 

start a project

 

LiveTree vs. Kickstarter: A Filmmaker’s Guide

Crowdfunding Platform for Filmmakers

As a filmmaker or a script-writer, a director or a producer, you know that it is hard in these days of massive, multi-million dollar blockbusters to get your art onto a screen and in front of people’s eyes.

Crowdfunding has come as a blessing, then. It offers you a direct link to backers so you can put money to paper, and paper to screen.

Is it me you’re looking for?

That is, until everyone heard about it. Now, on sites like Kickstarter you are but one voice in amongst a multitude of others all baying for potential investors’ attentions. Kickstarter’s business model is that of a scattergun. You put your project out there for all to see, and it is but a bobbing head in a sea of others. You have to rely on the individual investor’s good tastes and patience to sift through all the potential projects and find the potential in yours.

The crowdfunding industry was crying out for refinement, and so refinement has come. LiveTree is your gold pan.

LiveTree and the Film Industry

LiveTree isn’t just a middleman mindlessly pushing your product from the supplier to the buyer. We are invested in film and, more importantly, in your film. We have forged strong partnerships in the film industry, such as with the British Film Industry (BFI).

Kent Film Office – LiveTree partners

In fact, right now we’ve teamed up with the BFI Future Film Raw Shorts Campaign and will be looking for ten projects to kit out with £500 and access to BlackMagic cameras. We’ve also partnered with the Kent Film Office to get your projects shared while simultaneously getting more stuff filmed in Kent.

We love creativity. We love films. It runs in our DNA and as a result you will benefit from our expert team who will nurture your project from conception to completion. We offer you access to the footholds you need to wrap your toes around, as well as a supportive environment; people who love film and are committed to getting your project off the ground and onto the screen. Not only because if you succeed, we succeed, but so to because we love popcorn, a dark room, and the feeling as the opening credits roll.

In addition, because of our links with the BFI, you can translate your project’s online presence to real

LiveTree partners with the BFI

life, with opportunities for introductions and announcements at film festivals like the BFI Future Film Festival. We also partner with Euroscript so you can benefit from their expertise when it comes to improving your script.

As a result of our links to the film industry, investors approaching LiveTree will know that your project has already been scrutinised both creatively and financially. So they will be more willing and more eager to put their money where their interests are piqued.

Euroscript – LiveTree partners

Branching Out

LiveTree is just that, a live tree. A living organism firmly rooted in the values of community, creative endeavour and charity. And from the tree extend the branches. Whereas other crowdfunders like Kickstarter set you up with a platform and then you’re on your own to promote yourself and hope people listen, LiveTree is with you from launch to landing. LiveTree’s system of branches incentivises people to share your project. Branches are members of the crowd who promote your project via Twitter, Facebook, Instagram or Snapchat and, as a result of doing so, receive commission. How much? You decide.

To boot, LiveTree has its own branches all ready for you to cling on to. We partner with bloggers, magazines, creative communities and general movers and shakers, all of whom will receive commission for sharing your project to their wide spheres of influence. More importantly, though, we partner with charities.

In fact, charities are at the core of what we do.

You can pick a charity to whom a percentage of the funds you raise for your project can be donated, and in return they will share your project with their supporters. Together, everyone benefits. You create, you donate, good gestates… (too corny?)

Invited Circle

And there are more twigs sprouting from the branch network.

Film buff? Seen a project you love? Want to monetise your passion for it?

The invited circle means that if someone joins LiveTree either by being invited through your friends page or by clicking on a branch link you created, then you become their sponsor. You earn commission every time they pledge to a crowdfunding project.

So it is that LiveTree spins the first cog, and slowly but surely other cogs join, mesh and spin too, and gradually communities are built and connected. All mutually benefiting from each other’s passions. The result? Great art that otherwise might not have got made, gets made, seen and, just as art is supposed to, impacts.

LiveTree’s Focus

Unlike other crowdfunding sites like Kickstarter, with LiveTree you need not rely only on the goodwill of the crowd. LiveTree’s links mean that it has real focus in making your project a reality.

In addition to our intrinsic ties to charities, we are linked to local authorities, grant makers and brands. These partners have pledged to offer grants matching the funds you’ve managed to raise, following the satisfaction of certain prerequisites.

A Career in Film

Unlike Kickstarter or any of the other crowdfunding pretenders, LiveTree isn’t only concerned with ensuring that just one film you happen to have made gets funded and produced. We want to help nurture, grow and bloom a career in film. If that’s what you want.

That’s why LiveTree offers access to equity crowdfunding. Whether you’re producing a short film, a feature, or starting a production company, Equity crowdfunding through LiveTree offers you the chance to open up new funding channels.

 

We partner with Red Rock to ensure that you get the best service in Equity crowdfunding. Simply put, equity crowdfunding is the process whereby the crowd invests in your business in exchange for shares in your company. That shareholder then has a bit of the ownership of the company and stands to profit when the company does well.

Get Involved

The take away, really, is ‘why not try crowdfunding?’ You’re a creative with a dream that needs financing. Crowdfunding is risk free – it doesn’t cost you anything except your time. Not only that, in setting up a crowdfunding page with LiveTree, you get to test your product in open waters to see if there is a market for it.

So get involved, and together lets makes sure there’s more options in the world for film fans beyond Marvel’s next super hero collaboration.

start a project

GoFundMe Vs LiveTree – A Comparison

Your aim when launching a project in this manner is to use the best platform to get the most out what you have to work with. When comparing what you’re getting between GoFundMe and LiveTree, the winner is clear. At first, GoFundMe seems to be very user-friendly, much more so than Kickstarter; like LiveTree, GoFundMe will allow you to withdraw at any point and you can keep everything whether you reach your goal or not.

But is that enough really? Are they really making it worth your while, since they’re giving you cash from your own friends, and keeping a big section for themselves? Let the showdown begin. With GoFundMe, can you;

  1. Reach a Wider Audience?

With GoFundMe, you rely on the people in your life you could easily just approach in person. Then, if they really like you, they ask their friends to support you. I know what you’re thinking; why paying 8% of my earning to GoFundMe in that case? If not, then you should be.

  1. Reward and Incentivise Your Network to Expand Your Exposure?

GoFundMe do not connect you with potential donors, nor do they expose your project in any manner other than to use the network you already have. They having nothing resembling LiveTree’s Branching concept, which encourages other LiveTree users and social media users to spread their story and promises them commission for doing so. It’s a win-win situation in which everyone is helping everyone out, yet we don’t charge the exorbitant processing fees that GoFundMe do.

  1. Make the World a Better Place?

Following our vision firmly rooted in bringing the community together, following the theme of everyone helping out, LiveTree associate ourselves with various charities and offer you the chance to donate portions of your earnings to these worthy causes. Not only does this help extend your network it helps you give back to the community which you are asking to help you. Branchers who help you spread the word are also further encouraged to get involved, knowing that while everyone is earning commission, they are also doing something good for the world. Charities LiveTree have aligned with include Doctors of the World, Hope for Children and Youth Music.

  1. Get Continued Support, Expert Advice, and Global Exposure?

LiveTree gives that and so much more. While GoFundMe states that “Once your campaign begins to really pick up steam, our team may contact you,” the truth is that these is no personal connection to you whatsoever. LiveTree is unique in this aspect, in that we offer consistent support from your own dedicated Support Analyst from the moment your project takes off until it reaches its successful completion and beyond that – all at no extra cost to you.

So what are you waiting for?

start a project

Why LiveTree is an Ideal Crowdfunding Platform for Filmmakers

Crowdfunding campaigns involving creative projects such as filmmaking have often been unsuccessful or encountered difficulties in raising their required funds. This is because creative projects are often less popular and successful when competing against various other genres of campaigns such as technology. This has in turn resulted in many filmmakers and independent filmmakers feeling hesitant or fearful of embarking on a crowdfunding journey. This is where the LiveTree crowdfunding platform steps in and is able to assist creative individuals such as filmmakers by providing a crowdfunding platform that is uniquely tailored for creative projects and enables filmmakers to reach a wide audience and creative community. These advantages are specifically provided by the LiveTree crowdfunding platform and are not usually provided on the majority of other crowdfunding websites; making the LiveTree platform ideal for filmmakers and independent filmmakers.

Unlike some other creative projects, filmmaking usually requires a lot of financial resources in order to achieve and bring to life. For this reason, filmmakers, independent filmmakers and those making indie films often face the challenge of acquiring enough money and funds in order to make their films a reality. Crowdfunding therefore is a logical and fruitful route for filmmakers to take in order to raise the necessary funds to create their films. Crowdfunding was not available in the past, and filmmakers around the world have been reaping success from this wonderful opportunity that the modern world has created. It is therefore highly recommended that filmmakers take advantage of this opportunity in order to make their dreams a reality.

LiveTree is a unique crowdfunding platform that can particularly assist creative projects such as filmmaking. LiveTree hosts a number of different types of crowdfunding campaigns but unlike most other crowdfunding websites, LiveTree is especially helpful for creative projects such as filmmaking. The LiveTree team can help creative individuals such as independent filmmakers create the best marketing strategy and they even provide on-going help and support that is very hands-on. The LiveTree team not only helps creatives start and set up their crowdfunding campaign but also provides on-going assistance every step of the way to ensure that these campaigns are seen to completion. This can help to calm the nerves of any independent filmmakers who may feel anxious or even clueless as to how to create a successful campaign. LiveTree also provides the option for a portion of all funds raised during the campaign to be given to charity, and this also helps campaigns to increase their funding.

Why LiveTree is an Ideal Crowdfunding Platform for Filmmakers

A unique aspect of the LiveTree crowdfunding platform is the ability to connect creative people such as filmmakers into a creative community. This is an advantage that filmmakers would otherwise not have, and allows them to connect with a larger audience than they would be able to by using their own networks. These creative communities can have a major influence on filmmakers and are filled with people who are looking to promote and sponsor creative projects and independent films. LiveTree can assist in partnering and exposing filmmaking projects and ideas to the right audience of people, and this allows filmmakers to have the confidence in exposing their creative ideas. Many independent filmmakers have become hesitant to share their creative ideas on crowdfunding websites because of the fear of being criticised or because of the fear of failing and not being able to properly promote their projects. The LiveTree team has acknowledged these issues and have designed a platform that is tailored for creative projects and provides assistance especially for creatives and filmmakers. LiveTree is therefore an ideal crowdfunding platform for filmmakers.

LiveTree will not only assist filmmakers in raising the required funds to begin their projects but will also help to connect filmmakers with the right target audience and support network. They will also provide assistance so that filmmakers can create a campaign that works for them. This gives filmmakers who may feel hesitant or nervous about creating a crowdfunding campaign the confidence in order to embark on their crowdfunding journeys. Receiving assistance from professionals who have helped to create loads of campaigns and who have extensive knowledge in how to create successful campaigns can give filmmakers the confidence they need. LiveTree provides support for creative projects, especially for filmmakers. Another example of one of the ways in which LiveTree cares for and encourages independent filmmakers is through one of the competitions that is provided exclusively for filmmakers. The winner of the competition is awarded £500 as well as access to BlackMagic cameras in order to create their film. This offer is exclusive to the LiveTree platform and is just one of the wonderful ways in which LiveTree supports filmmakers and independent filmmakers.

Since LiveTree is directed toward creative projects; the platform also attracts many people from all around the world who are specifically interested in viewing and sponsoring creative projects. Filmmakers are therefore able to attract more funding and support by utilising a platform, which places a major focus on creative individuals and filmmakers.

Crowdfunding Platform for Filmmakers

If you are ready to get started with creating your own crowdfunding campaign in order to create the film of your dreams, simply click on the link below in order to create your campaign with LiveTree; the best crowdfunding platform for filmmakers and independent filmmakers.

start a project

Successful Films You Didn’t Know Were Crowdfunded

How many times have you gone to see a big budget film only to leave disappointed? Maybe the characters weren’t up to snuff, or the storyline itself left a lot to be desired. Whatever the reason, you are still scratching your head wondering how they could have spent so much money on a movie that was merely lackluster. This makes what we are about to share with you even more incredible. We have found a selection of independent films that were very successful without the financial backing of a large production company. These films were all crowdfunded and they are all a must see for anyone looking to be entertained. Crowdfunding for filmmakers is just another facet of the crowdfunding industry and one that enables independent filmmakers the opportunity to get their project funded and get their film in front of millions of fans. Let’s take a look at some of the industry’s most successful crowdfunded films:

veronica mars films

  1. The Veronica Mars Movie Project

The Veronica Mars Movie Project was created by the original cast and crew of the television series. Raising $5,702,153 from 91,585 donors made this film one of the most funded crowdfunding projects of all time.

Gosnell films

  1. Gosnell

Gosnell, a film following the now infamous doctor, Kermit Gosnell, as he became one of America’s most prolific serial killers, raised $2,241,043 through its crowdfunding efforts.

blue mountain films

  1. Blue Mountain State: The Movie

Based on the successful television series about three incoming freshmen attending a Midwestern college football powerhouse, Blue Mountain State: The Movie was a successful crowdfunding effort showing what fans of a television series can do. This crowdfunded film raised $1,911,827 from 23,999 contributors.

God Help the Girl films

  1. God Help the Girl

Set in Glasgow, God Help the Girl is a musical/coming of age film that was written and directed by Stuart Murdoch (lead singer and songwriter in Belle & Sebastian). Although its crowdfunding goal wasn’t as lofty as the other films in our list, they did reach their goal and create a successful film with some top industry names including Barry Mendel, the man behind the likes of Munich, Rushmore, The Sixth Sense who produced it, and Game of Thrones’ Hannah Murray who plays one of the lead roles.

Lazer Team films

  1. Lazer Team

When the creators of Red vs Blue, Achievement Hunter, The RT Podcast and RWBY wanted to fund a new project, they turned to one of the most successful and innovative ways to do it, crowdfunding! Their latest project, Lazer Team, was about the search for extraterrestrial intelligence and offers the idea that we are not alone and that the galaxy is a dangerous place. This sci-fi comedy raised $2,480,099 thanks to just 2,188 backers.

The Newest Hottest Spike Lee Joint

  1. The Newest Hottest Spike Lee Joint

The Newest Hottest Spike Lee Joint is an exercise in how effective crowdfunding can be. Spike Lee was able to raise almost $1.5 million dollars from just over 6,400 supporters. We have all heard of crowdfunding success stories and this is one of the most talked about in the entertainment industry.

When asked why he chose crowdfunding for this project, Mr. Lee wrote, “I’m an Indie Filmmaker and I will always be an Indie Filmmaker. Indie Filmmakers are always in search of financing because their work, their vision sometimes does not coincide with Studio Pictures. But I do put my own money in my films.”

Under the Dog

  1. Under the Dog

Although Under the Dog might not have been as popular as the other titles in our list, we wanted to add this one to show that even a small independent filmmaker can achieve their crowdfunding goal. Many of the other titles in our list are attached to big name celebrities, but Under the Dog was created by a veteran anime director and a community of supporters. This is what crowdfunding is all about and this successful campaign raised $878,028!

Start a Project to Crowdfund Your Next Film Project with LiveTree

Are you considering promoting your next film project to a production company for financial sponsorship? Perhaps crowdfunding for filmmakers is right for you but you don’t know how to get started. If so, LiveTree is the number one crowdfunding platform where artists, filmmakers and anyone looking to finance their next film or other project go for a successful crowdfunding campaign. Contact LiveTree now and let our team of crowdfunding professionals make your dream a reality and get your film seen by people around the world.

start a project

 

Crowdfunding Regulation and Implications for Project-Creators

Crowdfunding is a relatively new method of fundraising for business-based and creative projects. The regulation surrounding the industry has been rather piecemeal.

 

In Europe, an attitude of waiting to see how it all turns out is pervading. Whereas in Britain regulators have put their best foot forward and made proactive inroads into regulating the industry.

As with any area of law, crowdfunding regulation is far too expansive to cover on a page. This post is intended as a brief overview of regulation in the area.

 

The UK Crowdfunding Association

The UKCFA is a self-regulating body to which LiveTree voluntarily signs up.

It is useful for fundraisers using LiveTree to know about the UKCFA because it releases a Code of Conduct to which we have to adhere. This is meant to protect you, the project-creator. It requires:

  • processes to be put in place to ensure that user information is kept safe and secure so it can be accessed in the event LiveTree ceases to operate;
  • hiring competent, professional, honest people and making sure we have the appropriate systems and processes in place to run LiveTree safely; and
  • having proper complaints procedures, and treating complaints fairly and in accordance with applicable regulation.

 

The FCA

In the UK, the Financial Conduct Authority (FCA) regulates the equity and debit-based crowdfunding market. It is an independent financial regulatory body given its mandate by the Financial Services and Markets Act 2000 (as amended).

The FCA is only responsible for regulating loan-based/debit crowdfunding, and investment/equity-based crowdfunding. It does not regulate reward-funding or donation-funding, since backers of these projects will usually not be doing so for financial gain.

LiveTree

LiveTree works with project creators to find a funding solution that meets their needs.  This means less complexity and less bureaucracy to get your project funded.

If you want to start making your project come alive, get involved!

 

Tis the season to build networks – inside the invited circle

Inside the Invited Circle.

It’s the Christmas season, and that means parties! Everyone loves a good party, but some more than most: we all know a friend who loves to make introductions. A name just came into your head just now – yes?

I have to admit – I’m one of those people. I love being able to help bring a great combination together, if it’s romantic, professional or even just conversational. And of course I love it when it happens to me. Even more, I love the people who can do it with real style, so that I don’t feel the pressure if it doesn’t work out. I’m sure we’ve all felt the dread on hearing the phrase ‘you must meet so-and-so, you’ll love them’ or even worse ‘you’re going to get on so well with what’s-his-face, you’re so similar’ – because if when we meet so-and-so or what’s-his-face and they’re a tool, you start to wonder whether they think you’re like the tool.

invited into a circle you don't want

But some people really have the knack, and to them I am eternally grateful. They flourish both in the party season and throughout the year on Facebook.

Putting the ‘social’ in social media.

They’re the people who are always tagging you in someone’s post about a great rental opportunity – just when you were panicking about spending another month with your mad flatmate. They’re the people who create a messaging group to introduce you to a potential colleague – just like they said they would. And you’ll know them best of all as the people who are always enthusiastically shouting about your new start-up, side-line or crowdfund project – just when you thought no one was listening.

There must be a place where these wonderful people can really develop their inner promoter. They have the gift of creating connections in a world where everything is a potential marketplace and where networking events are king.

LiveTree gives those people the chance to let fly their secret marketing professional. And as part of the unique Invited Circle, they get rewarded. Because as anyone will tell you, word of mouth is the most powerful way to advertise.

Any project, if it’s a piece of art or a new business, needs more than just a lump of cash to get started – though goodness knows that helps. Businesses need suppliers, short films need a crew and every person who is going out into the world and trying to make their ideas take flight, needs a team to support them and keep them moving.

When people put up money to contribute to your crowdfunding project, they get Facebook shout-outs, posters, a signed t-shirt and all sorts of swag. Even private companies make money from it: your data is being bought and sold whenever a link is shared or a post is liked. But what about those champions who might not have the ready cash, but who tirelessly campaign to get your project seen? What about those who put you in touch with great people who can help you along? Well I guess you owe them a pint.

supportive circle for entrepreneurs
It’s warm in the invited circle

Get into the invited circle

LiveTree creates a network, not only of creative people and suppliers, but of great influencers and communicators, and rewards them for their efforts. Not just the supporters, and certainly not those mega-rich businesses looking to get their hands on your data. The invited circle allows those matchmaker friends who are always on the look-out for the next great team to get paid for their good work.

They might be the sort of people who are always trying things out and telling people about it. They might already have a blog and a following. Or maybe they’re just dedicated to the fine art of a good introduction.

That person you thought of at the beginning of this blog? Share this article with them. They could be making more from their talents than just being owed a pint by everyone on Facebook.

 

Influence Your Future