How Do You Get a Film Funded?

During the Golden Age of Hollywood, five gigantic studios produced almost every major motion picture. Producers, actors, directors, cast and crew – even screenwriters – were all contracted employees of single studios and were assigned to many projects a year by the big execs. Most films earned respectable returns, and the runaway hits more than covered the losses of the year’s biggest flops. As long as the film industry ran, studios were in business.

 

After the vertically integrated system broke down, big studios downsized and esssentially became backer-distributors rather than production companies. They would hire production companies or freelance creatives to work on their projects. With less control over the production process and monetising at fewer stages, studios took fewer and fewer risks, ultimately leading to the highly formulaic, reliable, massive-scale tentpole productions we see from the big studios today.

 

This opened the doors for independent cinema to fill an artistic void in the film industry. However, this meant people were specialising in essentially unreliable and largely unprofitable films. Small-scale film financing largely became a gifting economy, forcing the best creators into a network of boozing, schmoozing, nepotism, connections and wealth. Any original talent without access to this network will have a hard time indeed of getting their film made.

 

So where does that leave a prospective filmmaker today? Crowdfunding, when it emerged ten years ago, presented a radical new alternative to outdated industry standards for funding. Even some big names like Charlie Kaufman ($406K) and Spike Lee ($1.4M) turned to crowdfunding to realise their passion projects. However, crowdfunding ultimately depends on fandom and altruism, and could never become a fully sustainable model for film funding.

 

Here at LiveTree, we are revolutionising the way films are funded. Because we are using blockchain technology, small financial transactions can be made throughout the world with great efficiency, meaning that royalty contracts remain profitable for financiers on tiny scales. If the LiveTree community notice a pitch that they love, want to see more from a new director or need to see a sequel to a sparkling indie flick, they can pool together and fund the project with Seed tokens, the world’s first film and television cryptocurrency.

 

The blockchain enters each backer into contracts of rights and royalties with creators which cannot be altered or dishonoured. This is of great contrast to the purposefully opaque and notoriously unreliable royalty agreements made through studios. Audiences can fund the content that is meaningful to them, and then earn their share of the profits. Meanwhile, creators can be assured of a scaleable fanbase for their content. Fewer middlemen and fat cats leads to a fairer, more reliable, more equitable deal for creators, as well as much greater creative control.

 

The alpha version of LiveTree’s own streaming channel, Blossom TV, launches 5th November, so why not register now, stay up to date and discover the future of entertainment.

Discover the true value of storytelling.

What is a Blockchain?

What is a Blockchain?


Despite having been invented along with Bitcoin ten years ago by somebody under the pseudonym Satoshi Nakamoto, blockchain technology is now beginning to enter mainstream popular consciousness. Blockchains provide records of financial transactions that cannot be altered or corrupted. Soon, however, blockchains will be recording the movement of ideas and information, too.

 

How does a blockchain work?

 

Someone, somewhere in the world requests a transaction. Rather than this request going, say, to a bank, the request is sent to thousands of computers – each being one “node” – from around the world. The algorithms for verifying the amount of value, the type of value and the identities and locations of the individuals involved are divvied up amongst the computers (nodes), which together encode the information in what is known as a “block”. Each block holds this information along with the information from the previous block in the “chain”. As such, if anyone tampers with one block, the entire chain is disrupted and the change is disallowed.

 

How do I use a blockchain?

 

The great thing about blockchain technology is that you don’t need to know that you are using it. When you send money, you let your bank do the work, and blockchains work in the same way. The only difference is that the process is quicker, more efficient and more secure. Hacks have proven to be far less likely, and less money is spent by the participants on intermediary charges.

That said, if you want to get involved, there are tons of blockchain communities you can join. By turning your computer into a node for a blockchain network, you earn a share of the transaction charges each time one is made.

 

What else can a blockchain do?

 

Here at LiveTree, we are reimagining entertainment as a blockchain-based industry. On LiveTree, users can fund film and television projects using “Seed” tokens, the world’s first film and television cryptocurrency. When those projects are successfully completed and then broadcast on television, screened in cinemas or streamed on Blossom TV (LiveTree’s own streaming platform), backers are rewarded with their share of the profits.

Because blockchains move currency so efficiently, small transactions in great numbers are much more valuable than when transmitted by centralised banks. Furthermore, the smart contract technology offered by blockchain providers such as Achain, Infinity Economics and 0chain means that the royalties and rights deals can be organised more fairly and more transparently between cast, crew and backers.

We can even use the network of nodes to host video content. As a result, we do not have to rent server from internet giants like Amazon. The process is cheaper and more efficient, and our users are able to continue sharing LiveTree’s growth.

The alpha version of Blossom TV launches 5th November, so register here and get involved with the future of entertainment.

Discover the true value of storytelling.  

KickStarter Vs IndieGoGo Vs Crowdfunder Vs GoFundMe Vs LiveTree: Which Crowdfunding Platform Is Better?

When it comes to crowdfunding platform, it is very important that you understand that not all platforms are the same. With so many options to have to choose from such as Crowdfunder, GoFundMe, IndieGoGo, Kickstarter etc. it’s understandable if you are confused about all the options out there. Here is a quick handy comparison guide to help you choose the right one for your next project.

Crowdfunding Platform

 

 

 

 

 

 

 

 

 

 

 

 

Exposure

When it comes to getting your name out there, you might be better off going straight to Facebook (it’s free) than choosing crowdfunding platforms. As they rely entirely on your existing network in the hopes that they will spread the word for you. Although this is a good place to start it is a market that soon falls flat, which is why most of these platforms have a less than 30% rate of projects, which achieve their goals successfully. They do nothing to help you build or grow your network; you are more or less left to your own devices, sink or swim.

Crowdfunding Platform

Giving Back

Kickstarter won’t give you a single cent if you don’t reach your goal, while LiveTree will. Kickstarter does, however, like LiveTree, offer a reward of appreciation to the contributors when a goal is reached. Crowdfunder and IndieGoGo offer little benefits in this regard when compared to incentivisation of the entire global LiveTree community to participate in your project. LiveTree’s fees are lower in comparison that opting to donate to charity won’t even put a dent in your budget, while the exposure and goodwill that comes from it are priceless.

 Expert Support with Bonus Exposure

Unlike all the other platforms, LiveTree offers one on one support from day one through to completion of your project and beyond. When making one final comparison, the bottom line, it is clear what makes the most sense when it comes to selecting the right platform to crowdsource funds for your project.

LiveTree doesn’t have an all or nothing rule; as they recognise that projects evolve and adapt and how important it is to have flexibility. Backers of projects are given the opportunity to refund their pledge before the funding deadline and if a backer makes a pledge within two weeks of the funding deadline they will always have a minimum 2 week “cooling off” period. After those two weeks, the funds are then made available to the creator of the project at the end of the project.

 Networking

Unlike these platforms, LiveTree has revolutionised the crowdfunding scene by introducing a concept called Branching. This gives people the opportunity to share your project on various social platforms, incentivising them with a commission if their share leads to a donation. LiveTree has connections with various charities; by donating a percentage of your earnings to these charities you are further exposed to their followers and an even greater audience, who will appreciate your goodwill. A portion of the commission that the Branchers earn can even be donated if they so wish. You do not get exposure like this from other platforms; in fact, GoFundMe clearly has a different model entirely; on their website that you should not expect to be assisted by strangers at all – they recommend contacting the media if you hope to gain outside assistance. Branching tools promote the growth of your network, which will grow to include other bloggers, as well as the greater creative community. For this reason, LiveTree is a firm favourite.

Crowdfunding Platform

 

start a project

 

GoFundMe Vs LiveTree – A Comparison

Your aim when launching a project in this manner is to use the best platform to get the most out what you have to work with. When comparing what you’re getting between GoFundMe and LiveTree, the winner is clear. At first, GoFundMe seems to be very user-friendly, much more so than Kickstarter; like LiveTree, GoFundMe will allow you to withdraw at any point and you can keep everything whether you reach your goal or not.

But is that enough really? Are they really making it worth your while, since they’re giving you cash from your own friends, and keeping a big section for themselves? Let the showdown begin. With GoFundMe, can you;

  1. Reach a Wider Audience?

With GoFundMe, you rely on the people in your life you could easily just approach in person. Then, if they really like you, they ask their friends to support you. I know what you’re thinking; why paying 8% of my earning to GoFundMe in that case? If not, then you should be.

  1. Reward and Incentivise Your Network to Expand Your Exposure?

GoFundMe do not connect you with potential donors, nor do they expose your project in any manner other than to use the network you already have. They having nothing resembling LiveTree’s Branching concept, which encourages other LiveTree users and social media users to spread their story and promises them commission for doing so. It’s a win-win situation in which everyone is helping everyone out, yet we don’t charge the exorbitant processing fees that GoFundMe do.

  1. Make the World a Better Place?

Following our vision firmly rooted in bringing the community together, following the theme of everyone helping out, LiveTree associate ourselves with various charities and offer you the chance to donate portions of your earnings to these worthy causes. Not only does this help extend your network it helps you give back to the community which you are asking to help you. Branchers who help you spread the word are also further encouraged to get involved, knowing that while everyone is earning commission, they are also doing something good for the world. Charities LiveTree have aligned with include Doctors of the World, Hope for Children and Youth Music.

  1. Get Continued Support, Expert Advice, and Global Exposure?

LiveTree gives that and so much more. While GoFundMe states that “Once your campaign begins to really pick up steam, our team may contact you,” the truth is that these is no personal connection to you whatsoever. LiveTree is unique in this aspect, in that we offer consistent support from your own dedicated Support Analyst from the moment your project takes off until it reaches its successful completion and beyond that – all at no extra cost to you.

So what are you waiting for?

start a project

Successful Films You Didn’t Know Were Crowdfunded

How many times have you gone to see a big budget film only to leave disappointed? Maybe the characters weren’t up to snuff, or the storyline itself left a lot to be desired. Whatever the reason, you are still scratching your head wondering how they could have spent so much money on a movie that was merely lackluster. This makes what we are about to share with you even more incredible. We have found a selection of independent films that were very successful without the financial backing of a large production company. These films were all crowdfunded and they are all a must see for anyone looking to be entertained. Crowdfunding for filmmakers is just another facet of the crowdfunding industry and one that enables independent filmmakers the opportunity to get their project funded and get their film in front of millions of fans. Let’s take a look at some of the industry’s most successful crowdfunded films:

veronica mars films

  1. The Veronica Mars Movie Project

The Veronica Mars Movie Project was created by the original cast and crew of the television series. Raising $5,702,153 from 91,585 donors made this film one of the most funded crowdfunding projects of all time.

Gosnell films

  1. Gosnell

Gosnell, a film following the now infamous doctor, Kermit Gosnell, as he became one of America’s most prolific serial killers, raised $2,241,043 through its crowdfunding efforts.

blue mountain films

  1. Blue Mountain State: The Movie

Based on the successful television series about three incoming freshmen attending a Midwestern college football powerhouse, Blue Mountain State: The Movie was a successful crowdfunding effort showing what fans of a television series can do. This crowdfunded film raised $1,911,827 from 23,999 contributors.

God Help the Girl films

  1. God Help the Girl

Set in Glasgow, God Help the Girl is a musical/coming of age film that was written and directed by Stuart Murdoch (lead singer and songwriter in Belle & Sebastian). Although its crowdfunding goal wasn’t as lofty as the other films in our list, they did reach their goal and create a successful film with some top industry names including Barry Mendel, the man behind the likes of Munich, Rushmore, The Sixth Sense who produced it, and Game of Thrones’ Hannah Murray who plays one of the lead roles.

Lazer Team films

  1. Lazer Team

When the creators of Red vs Blue, Achievement Hunter, The RT Podcast and RWBY wanted to fund a new project, they turned to one of the most successful and innovative ways to do it, crowdfunding! Their latest project, Lazer Team, was about the search for extraterrestrial intelligence and offers the idea that we are not alone and that the galaxy is a dangerous place. This sci-fi comedy raised $2,480,099 thanks to just 2,188 backers.

The Newest Hottest Spike Lee Joint

  1. The Newest Hottest Spike Lee Joint

The Newest Hottest Spike Lee Joint is an exercise in how effective crowdfunding can be. Spike Lee was able to raise almost $1.5 million dollars from just over 6,400 supporters. We have all heard of crowdfunding success stories and this is one of the most talked about in the entertainment industry.

When asked why he chose crowdfunding for this project, Mr. Lee wrote, “I’m an Indie Filmmaker and I will always be an Indie Filmmaker. Indie Filmmakers are always in search of financing because their work, their vision sometimes does not coincide with Studio Pictures. But I do put my own money in my films.”

Under the Dog

  1. Under the Dog

Although Under the Dog might not have been as popular as the other titles in our list, we wanted to add this one to show that even a small independent filmmaker can achieve their crowdfunding goal. Many of the other titles in our list are attached to big name celebrities, but Under the Dog was created by a veteran anime director and a community of supporters. This is what crowdfunding is all about and this successful campaign raised $878,028!

Start a Project to Crowdfund Your Next Film Project with LiveTree

Are you considering promoting your next film project to a production company for financial sponsorship? Perhaps crowdfunding for filmmakers is right for you but you don’t know how to get started. If so, LiveTree is the number one crowdfunding platform where artists, filmmakers and anyone looking to finance their next film or other project go for a successful crowdfunding campaign. Contact LiveTree now and let our team of crowdfunding professionals make your dream a reality and get your film seen by people around the world.

start a project

 

LiveTree vs. Kickstarter: get planted-not kicked

Kickstarter is the largest platform for crowdfunding a new business or creative project. Alongside it, the relatively new LiveTree is a just a sapling. But it’s growing.

kickstarter offers failed campaigns a relaunch
Getting kickstarted

When considering your options, there are two big questions you need to answer: Who are you funding for? And who are you funding from?

Who are you funding for?

Sounds pretty obvious: what is the project and how will the money be used? This will become the central framework to any good campaign, establishing why you need the money, and why anyone should hand it over.

To an extent you’re also funding for, well, the crowdfunder. Upwards of 8% of the money you raise through a Kickstarter campaign will go in fees.

But have they persuaded you why you should hand over your money?

Let’s have a look at what you get for that fee. The Kickstarter model relies on the creator’s own social media network to form the initial donor base. Kickstarter is a way to organize and activate your tribe, it does nothing to create or build it.

It’s not all about the money

Kickstarter follows an all-or-nothing set up, so you only get charged a fee if you reach your target, as do your donors. The idea is that it takes away the fear of giving money to a project that will be a dud, because it guarantees social proof, which is what we all experience before watching a new series on Netflix: if I’m going to sacrifice another twenty hours of my life mindlessly absorbed in another program, it needs at least three unprompted shoutouts on Facebook before I do.

If we’ve learned anything from recent global events, it’s that social (media) proof can’t guarantee we a good idea will get approval. In a great blog, Dale Pearson describes how ‘group-think and insularity have been hard-coded into our everyday lives via a vast online echo chamber’.

Social proof is no longer enough, and without it your project might sink. In fact as of August 2016, the success rate of fully funding a project on Kickstarter was just 35.85 percent.

Dale is right that this generation needs to be not just the ‘online generation’ but also the ‘networking generation’. But don’t worry, you wont have to engage your racist uncle in debate to break out of this echo chamber – LiveTree will help build a network of creatives (that you don’t have to see every Christmas).

A creative network to power your project
A creative network that powers your project

Who are you funding from?

Like Kickstarter, LiveTree uses a rewards system, where a successful campaign will send thanks and goodies to its contributors. Unlike its rival, however, LiveTree also offers supporters the opportunity to become ‘branches’, and receive commission every time they promote further fundraising. Branches can support other projects and gain access to a network which extends into creative communities and beyond.

This means anyone in the LiveTree network could end up supporting and promoting your idea.

Crowdfunding has taken off partly as a result of the difficulty in accessing individuals and organisations who traditionally support such projects. What if, as well as developing an online community, you were able to open up opportunities with industry funding bodies and professionals? LiveTree does more than just provide a platform, they work with creators to support development before, during, and after their campaigns.

After the campaign, LiveTree helps creators to move beyond funding, and connects them with respected suppliers. If you don’t reach your target, you have the chance to make your case directly to your donors.

LiveTree grows your project
A community that grows with you

When an organisation is motivated by building communities and developing creative projects, it is in their interests to nurture them from the start. Projects need more than just capital to get started. It will ensure those projects are ready to fly before being launched, and will provide a network of branches to call home.

Create one today. Get growing.

How crowdfunding is changing the business of fashion

In an industry sees runway trends transformed into high-street hauls in a matter of days, its no wonder that independent designers are struggling to compete.

But we at LiveTree want to shake up the system.

We want to give independent designers a place to share their collections and fund their ideas. We want to give consumers a choice and a chance to really be a part of the fashion they love.

Creatives only…

Traditional crowdfunding platforms have low success rates for designers because their businesses are pitched against non-creative projects. LiveTree is different – our platform is exclusively for creative projects in fashion and music.

Just ask…

We don’t have to tell you about the power of the web, fashionistas have raised thousands through crowdfunding. However we realize that isn’t what everyone is looking for in a crowdfunding campaign. Maybe you want to create a one off piece and just need a small investment to get your project off the ground.

Each campaign is different. Our designers decide their needs and set rewards for investors and buyers. No judgment here you can ask for as little or large amount as you need!

Spread the word…

LiveTree is unique. Our philosophy is all about using word of mouth to share the things you care about, with the people you care about. As well as investing in crowdfunding projects you can take it to the next level by ‘branching’ projects i.e. sharing with your friends. In this way the projects get funded more quickly and you can earn commission as a thank you.

Support a good cause…

As if helping new designers wasn’t enough, you can use your commission earnings to support our partner charities. We make it so simple to donate to these good causes at just the click of a button.

 

Our designers are part of a movement of slow fashion. Items are designed for longevity, for individuality and for the sake of creativity. Crowdfunding is changing the world of fashion by giving independent designers a voice and giving consumers a choice.

Start now by using this invitation, for a limited time only. 

How to support Fashion, Music and Charity all at once

LiveTree is a revolutionary sharing platform that supports independent charities, music and fashion and here’s how.

Fashion

fashion-designer

LiveTree provides up and coming designers with a means of funding their next collection and you can help them. Simply follow the crowdfunding link on our website, browse from the many exciting crowdfunding projects and donate to the one which you like the best.

Branch

branch

But you can go one better than just donating to a designer’s crowd funding project. You can help them to get more funding by hitting the ‘Branch’ button and sharing the project with your friends. If your friends donate through your shared link, you’ll get a small commission directly from the designer.

 

What about music?

bedroomhour

LiveTree also provides musicians and bands with a means of funding their next release and you can help them in exactly the same way. Simply follow the crowdfunding link on our website, browse from the many exciting crowdfunding projects and donate to the one which you like best.

Just like before, you can hit the ‘Branch’ button and share the project with your friends for a chance to earn commission through your link.

 

And what about the charities?

o-CHARITY-HANDS-facebook

LiveTree is proud to support a growing number of charities by providing a quick and easy way to browse and donate directly through our site. But we’ve also found a unique way to bring our passion for music, fashion and charity together and here’s how.

Remember how you could earn a commission by branching a crowdfunding project? LiveTree also provides you with the option to pay your commission directly to a charity of your choice meaning you can help fashion designers, independent musicians and charities in one hit.

Want to try it for yourself? LiveTree is an exclusive, invitation only platform but luckily, for a limited time only – we’re offering you access through this link:

Click here for exclusive access

Once you’re in, you’ll have the power to offer exclusive invitations to your friends but first it’s time to dive in and give it a go. Click on this link right now to begin.

Click here for exclusive access

LiveTree #owntheweb

How to survive as a fashion blogger

If the writers at Marie Claire are to believe a new fashion blog is born every 0.25 seconds (or so it feels like)… whilst that might be good news for the everyday fashionista, if you’re a blogger it’s the last news you want to hear. More fashion blogs mean more distractions for your readers and more competition to create stand out content.

So how do you continue to separate yourself from the growing army of fashion bloggers, and more importantly how can you build your blog into a more successful business?LiveTree is shaking up the system and what’s more we can help you to make the transition from fashion blogger to fashion designer. Sound too good to be true? Let me introduce you to our platform…

LiveTree is a revolutionary site that uses the tried and tested principles of word of mouth to empower creatives. We provide up and coming fashion designers and musicians the opportunity to showcase their creativity by selling their products within our unique community.

You’re probably thinking it sounds a bit like a jumped up version of Etsy, but that’s just the beginning. What makes LiveTree unique is that you as a fashion blogger can browse collections from up and coming designers and when you find something you love, you can share it with your followers – we call this branching.

By branching the things you love, you not only support independent designers, but in the process you earn commission from any sale made through your links, so everyone’s a winner!

Branching products is just the first step, the LiveTree platform allows you to forge relationships with those at the cutting edge of fashion.

There are opportunities for you to help designers to build their brand by seed funding their creative projects – you could help to fund their next collection and in the process earn rewards – think behind the scenes fashion stories, interviews with the latest fashion designers, exclusive invitations to get your hands on the collection before anyone else. Anything is possible!

LiveTree is starting to sound pretty good, even if we do say so ourselves – but we’re not finished yet, as a budding fashion designer you can start your own crowdfunding project and promote it through your blog. You could even get your own followers to fund the creation of your very own fashion label.

The only question left to answer is ‘are you ready to make the transition from fashion blogger to fashion designer?’

At this early stage LiveTree is an exclusive, invite only platform and if you want to be part of this elite club you will need to act fast. Grab this opportunity with both hands by contacting us today to get your invite code and become one of the pioneering fashion bloggers to use our groundbreaking platform.

Thanks for reading, #owntheweb

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