Livetree invites creators to build sustainable, decentralized collectives. These are profiles with earning capabilities on all posts. Each post can be converted to an NFT that can be accessed through membership. All posts earn an #nftColletive revenue.   Other users can join an #nftCollective by buying-into a collective. 

#nftCollective tokens are a form of cryptocurrency that represents a brand, individual, or community on Livetree. Your #nftCollective issues 1 million membership tokens (see these as your own unique digital currency) which give members access to exclusive content, creator insights and a lot more special content.

The exact utility of #nftCollective tokens can vary depending on the network and/or the creator that it represents. 

The digital or cryptocurrency we use for the Livetree platform collective is SEDC or Seed NFT Collective token. SEDC represents the global Livetree collective that decentralises governance of all #NFTCollectives on the platform. Unlike social networks like Facebook or NFT Marketplaces, like Opensea, the #NFT exchange is a decentralised collective built using the same standard as all other collectives on the platform. SEDC token holders control how the platform operates. From being able to vote on which beneficiaries to award the treasury, what posts should be unlockable and even what fees should be charged.

Livetree features the short and long form video content on our app. We  make the process of integrating your content as easy as possible for all creators. You can either simply record your video, and upload it onto the Livetree app manually, or we can help you migrate your existing content from other channels, TikTok, Instagram, Vimeo or YouTube so you can make revenue from your back catalogue with minimal effort. All videos uploaded onto Livetree are stored using the blockchain, a decentralised storage system which you as a Livetree user has control over.

Currently, our revenue model rewards you with 50% of revenue generated from your social content. This revenue could be generated from any of the following royalty structures: 

• Pay-per-view
• Subscription
• Crowdfund
• eCommerce
• Advertising

Your audience members can also gift you in-app rewards, and possessing SEDC enables you to swap your tokens with Ethereum (ETH), Moonriver (MOVR), Moonbeam (GLMR) and Celo. Any revenue made will be paid directly to the creator. 

Additionally, you get the benefit of knowing you have helped save the planet; 25% of our revenue goes towards forest maintenance and reforestation efforts. This helps offset your carbon footprint.

Livetree originally developed its video royalty systems on the Ethereum blockchain. It is now upgrading the Livetree Royalty Seed Tokens (SEDC) built on Ethereum to the Moonbeam Polkadot blockchain; its tokens now have the name Seed NFT Collective Token (SEDC). The upgrade to Moonbeam overcomes the following problems with Ethereum:

Problem with Cost: The Ethereum blockchain charges ETH (their currency), for each transaction, and ETH is relatively expensive. This transaction fee is called ‘gas’. As Livetree designed its platform to use a blockchain to enable DAO structures, facilitate transparent voting, and enable royalty micro-transactions, if every transaction or vote was cast on Ethereum, the cost would prohibit the financial viability and therefore usefulness of the network.

Problem with Scalability: The Ethereum blockchain is currently not very scalable (although Ethereum 2.0 promises much). In other words, there are limitations on block size and also the consensus algorithm which restricts the speed in the number of people who can use it simultaneously. Livetree is upgrading to the Polkadot Moonbeam blockchain which uses a different technology, one that is not centred around a single consensus algorithm. This means it has the capacity to handle and tailor itself to specific tasks like a niche solution. Thereby can potentially handle a larger number of transactions and provide scalability.

Problem with Interoperability: Polkadot Moonbeam has more interoperability than Ethereum. Polkadot Moonbeam was designed to work with and facilitate other blockchains using a toolset called Substrate. Additionally, by using chain bridge technologies one can access the Ethereum blockchain along with everything built on top of Polkadot, this of course includes applications built on Polkadot and Ethereum. The more access to apps you have, the more functionality we can provide to our community, and the more scope we have to benefit the entire ecosystem from Defi products to protocols such as ours.

Problem with Sustainability: Ethereum isn’t optimised for electrical use. A single Ethereum transaction consumes more electricity than a US household would need for 2 and a half days. This is the equivalent of a carbon footprint of around 34 Kg of carbon dioxide (CO2). As Polkadot Moonbeam can tailor its consensus algorithm/utilise specific blockchains, otherwise known as royalty, to solve specific tasks thus it potentially consumes less electricity and thereby can be focused on a greener future.

The upgrade also introduces the following new functionalities:

Accessibility: We will mint 1 billion Seed NFT Collective Token (SEDC). This means, for example, that 1 person can possess 1 token, rather than a 0.0001 of a token. Of course, moving the decimal place, simplifies the process for voters and members, making it more understandable and accessible for more people.

Facilitation: Using the Polkadot Moonbeam facilitates the creation of our Media Protocol and NFTs. Seed NFT Collective Token (SEDC) enables us to embed these features (specifically links to IPFS and our IPLD royalty protocol structure). Furthermore, it is important because it allows our members to choose the algorithm engine they want to use on our app as well as take back control of their valuable data. Data is valuable because it can be monetised, and Livetree’s members can now decide where the money goes – to our creators, or our charity partners.

Decentralised Storage: Seed NFT Collective Tokens (SEDC) are built on top of the Polkadot Moonbeam blockchain and we use Filecoin, a decentralised storage system to store videos and raw IPLD protocol data. Decentralised in this context means that once embedded into the blockchain, no company, government or individual can have access to it. You have control over your data, no one else. Filecoin means we do not have to use Google, or the Cloud to store our video files (mp4 etc) or protocol data, and protocol data is extremely valuable.

A NFT is a Non-Fungible Token. These are unique digital items that can be verified and validated using blockchain technology that makes them unique and irreplaceable. Because of an NFTs unique ID, it can be identified directly through the blockchain, all the way back to the source.

NFTs can be used to represent items such as photos, videos, audio, and other types of digital files and hold important information such as the creator of the work, time created, and more.

An NFT is essentially a unique, digital good.

For example, your personal videos are a completely unique, scarce item. NFTs create and represent unique, scarce, digital assets. Because of this uniqueness, these digital assets can be assigned value and ownership. From video content to images and voice messages to ticketed events, anything you can imagine on the internet can now be minted on Livetree (created as an NFT), bought, and sold.

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Blockchain is a decentralized, secured database technology. This means that the blockchain allows for the information on them to be permanent. NFTs are one piece of data that can be tracked, stored, and moved between users with the power of blockchains. Livetree is built and integrated with Moonbeam, Moonriver, Polkadot, Celo and Ethereum blockchains.

Our recommendation system is how we build transparency into the algorithm that recommends content to users. This ensures the authenticity of not only the owner of the content Copyright and royalties protection.  This is missing from today’s NFT landscape as you have no-way to know if the NFT you are buying is simply a copy. Using a combination of copyright protection databases and decentralised voting systems the livetree protocol adds transparency and a way to verify if the NFT you are purchasing is authentic.

Transparency to the process of how it got to your screen is equally as important as if it came from the correct person, artist or content creator. Centralised recommendation systems adopted by YouTube, Facebook or other big social networks do not offer transparency or democracy to users into their recommendation systems. You have no idea why you are presented with the videos you see on the front page of YouTube or what content appears in your Facebook feed. The reason for this, is that the recommendation systems are geared toward the profit generation of those platforms. With the Livetree protocol, data is stored on IPFS and we envision an ‘app store of recommendation systems’ , where users can choose different recommendation engines simply in the settings of the Livetree app.