Sustainability goals and accreditations 

Becoming Livetree Certified gives you exclusive access to the only
sustainability focused social TV platform



Any previous accreditations you may have earned will be part of the unique assessment of your brands’ sustainability initiatives and help our panel of experts to provide guidance on how to develop communication of our brand clients’ impact initiatives. Included below are some of the entities we collaborate/look to collaborate with in creating a community of like-minded sustainable businesses. 







Alliance for Responsible Mining

The Alliance for Responsible Mining (ARM) was established in 2004 and is a leading global expert on artisanal and small-scale mining (ASM). They work to transform the ASM sector into a socially and environmentally responsible activity, while improving the quality of life of artisanal miners, their families and communities

Anti-Slavery International

Anti-Slavery International is the world’s oldest international human rights organisation. It works exclusively against slavery and related abuses. 


Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment.

Better Cotton Initiative

The Better Cotton Initiative (BCI) is a gloal not-for-profit organisation and the largest cotton sustainability programme in the world. BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future.

Biodegradable Packaging

The Better Cotton Initiative (BCI) is a global not-for-profit organisation and the largest cotton sustainability programme in the world. BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future.

Biodegradable Products Institute Label

The Biodegradable Products Institute (BPI) is a professional association of key individuals and groups from government, industry and academia, which promotes the use, and recycling of biodegradable polymeric materials (via composting).

Biodynamic Production

Biodynamic agriculture is a form of alternative agriculture very similar to organic farming. It treats soil fertility, plant growth, and livestock care as ecologically interrelated tasks, emphasizing spiritual and mystical perspectives.


BREEAM is the world’s leading sustainability assessment method for master planning projects, infrastructure and buildings. It recognises and reflects the value in higher performing assets across the built environment lifecycle, from new construction to in-use and refurbishment.


100% ethical Candian diamonds. The Canadamark™ hallmark program is a strategic initiative of Dominion Diamond Mines to assure the integrity of the supply chain of Canadian diamonds from mine to retail and gives the end consumers of diamond jewellery confidence in the origin and history of their polished diamonds

Carbon Neutral Practices

Carbon Neutral is a term used to describe the state of an entity (such as a company, service, product or event), where the carbon emissions caused by them have been balanced out by funding an equivalent amount of carbon savings elsewhere in the world; or by eliminating carbon emissions entirely

Certified Vegan

Products that do not contain animal products or byproducts and that have not been tested on animals.


The Convention on International Trade in Endangered Species of Wild Fauna and Flora is an international agreement between governments. Its aim is to ensure that international trade in specimens of wild animals and plants does not threaten their survival.

Clean Beauty

Clean Beauty is defined by products that are mindfully created and produced without any proven or suspected toxic ingredients. Clean Beauty products include ingredients ethically sourced and are not detrimental to human/animal health or the environment

Community Investment

Community investing refers to direct investments into disadvantaged communities via community development banks, credit unions, loan fund, affordable housing initiatives and microfinance institutions

Compostability Mark of European Bioplastics

Biodegradable plastics are plastics that can be decomposed by the action of living organisms, usually microbes, into water, carbon dioxide, and biomass. Compostability label The Seedling is a reliable label for compostability.

Conflict-Free Diamonds

Conflict free diamonds are ethically mined and sold, meaning with no connection to terror or opposition groups.

Conscious Travel Policy

Conscious travel considers the impact of travelling on the environment and on the local communities

Cradle to Cradle

Products are assessed for environmental and social performance across five critical sustainability categories: material health, material reuse, renewable energy and carbon management, water stewardship, and social fairness.

Diversity & Inclusion

Brands that implement hiring policies aimed at hiring diverse employees and workplace policies to promote inclusivity, such as training on unconscious bias, prejudice, religious freedom, disability awareness training, etc


Drinkaware is an independent charity working to reduce alcohol misuse and harm in the UK.

Energy Efficiency

Energy efficiency is the goal to reduce the amount of energy required to provide products and services.

Ethical Trading Initiative

The Ethical Trading Initiative is a UK-based independent body which monitors member NGOs and companies’ supply chains in accordance with an ethical code.

Ethically-made Candles

Paraffin candles are toxic, they are not biodegradable at the end of their life and they are made from a non-renewable resource which is environmentally (and socially) devastating to extract and commoditise.

Ethically-made Ceramics

Ceramics free from toxic glazes, lead and other harmful chemicals

EU Ecolabel

The EU Ecolabel is a label of environmental excellence that is awarded to products and services meeting high environmental standards throughout their life-cycle: from raw material extraction to production, distribution and disposal.

Fair Labour Practices

Fair labour includes minimum wages, requirements for overtime pay, and restrictions on child labour, sustainable working conditions and the right to unionise.

Fair Trade Gold Certified

Fairtrade Gold and precious metals helps miners and their communities to work their way out of poverty in South America and Africa.

Fairmined Certified

Certifies gold from empowered responsible artisanal and small-scale mining organizations who meet world-leading standards.

Fairmined Certified

Certifies gold from empowered responsible artisanal and small-scale mining organizations who meet world-leading standards.

Fairtrade Certified

Fair Trade is a designation developed to help consumers support products that come from farms that have been certified to provide fair wages and safe working conditions (forced child labour is prohibited).

Forest Conservation Initiative

Forest conservation is the practice of planning and maintaining forested areas for the benefit and sustainability of future generations. Forest conservation involves the upkeep of the natural resources within a forest that are beneficial for both humans and the ecosystem.

Rainforest Alliance Certified

The RAC green frog certification seal indicates that a farm, forest, or tourism enterprise has been audited to meet standards that require environmental, social, and economic sustainability.

Recyclable Packaging

Recyclable packaging is made of materials that can be used again, usually after processing. Recyclable materials include glass, metal, card, paper and – increasingly – certain plastics.

Recycled Gold

Recycled or reclaimed gold is made from existing jewellery, industrial metals or electronic and is refined or re-refined to remove any impurities and the result is chemically identical material to newly mined metals.

Recycled Textiles

The point of upcycling textiles and fashion is for “the reduction of landfill mass with its associated materials waste and emission burden, as well as the slowing down of unnecessary virgin textile production by the effective recovery and recycling of textile and fashion waste”.

Reduced CO2 Emissions

The brand actively implements policies aimed at reducing CO2 emissions in its production process.

Reduced Glass Weight

Reduced weight means saving resources. The significantly lower material consumption and the high proportion of recycled material used in the production of lightweight glass bottles ensure that CO2 emissions are greatly reduced.

Responsible Down Standard

The Responsible Down Standard aims to ensure that down and feathers come from animals that have not been subjected to unnecessary harm.

Responsible Jewellery Council

Helps companies of all sizes, throughout the jewellery supply chain, meet the rising ethical demands of peers, consumers, financial institutions and civil society.

Replenishes Soil Balance

Brands that replenish the soil after farming it. Adding organic matter in the form of compost and aged manure, or using mulch or growing cover crops (green manures), is the best way to prepare soil for planting.

Responsible Sourcing

A voluntary commitment by companies to take into account social and environmental considerations when managing their relationships with suppliers.

Responsible Wool Standard

The Responsible Wool Standard (RWS) is an industry tool designed to recognize the best practices of farmers, ensuring that wool comes from farms with a progressive approach to managing their land, and from sheep that have been treated responsibly.

Reusable Packaging

Refillable packaging reduces waste production without affecting consumption patterns.

Responsible Minerals Initiative (RMI)

With more than 380 member companies, the Responsible Minerals Initiative is one of the most utilized and respected resources for companies from a range of industries addressing responsible mineral sourcing issues in their supply chains.

Free from Harsh Chemicals

Products that do not contain chemicals that might be harmful to humans, animals or the environment.

Free from Pesticides

Pesticides are not only harmful to human health, but also to the environment and local flora and fauna.

Free from Single-use Plastics

Single-use plastics are used only once before they are thrown away or recycled. These plastics degrade into tiny particles after many years during which they release toxic chemicals which make their way into our food and water supply; also polluting the oceans and affecting ocean life.

Roundtable on Sustainable Palm Oil (RSPO)

The Roundtable on Sustainable Palm Oil was established in 2004 with the objective of promoting the growth and use of sustainable oil palm products through credible global standards and multistakeholder governance.

Global Sustainable Tourism Council

GSTC manages global standards for sustainable travel and tourism, and acts as the international accreditation body for sustainable tourism certification.

Royal Warrant Seal

A Royal Warrant of Appointment is a mark of recognition of those who have supplied goods or services to the Households of HM The Queen, HRH The Duke of Edinburgh or HRH The Prince of Wales for at least five years, and who have an ongoing trading arrangement.

SA 8000 – Social Performance Management

SA 8000 is an international certification standard that encourages organisations to develop, maintain and apply socially acceptable practices in the workplace.

Seasonal Produce

When your food travels around the world to get to you, it uses lots of energy which means lots of greenhouse gases. Produce which is in season tends to also be local food, which means much lower greenhouse gas emissions.


Does the brand offer scholarships/grants/education loans to its employees, or external applicants; thereby supporting education and growth.

Socially Conscious Design

Conscious design comprises both a design awareness of the potential long-term and unintended consequences of what we design and continuous experimentation of our design process to build more sustainable products and services.

Soil Association

Opposition to intensive farming, support for local purchasing and public education on nutrition; as well the certification of organic food.

Supply Chain Integrity

An unbroken chain of custody begins with the sourcing of materials, through manufacture and distribution, ending in the receipt of the product by the intended end-user. This guarantees transparency and quality of the product.

Golden Rules

The Golden Rules are a set of criteria for more responsible mining. The No Dirty Gold campaign developed the Golden Rules based on broadly accepted international human rights laws and basic principles of sustainable development.

Green Globe

Assessment of the sustainability performance of travel and tourism businesses and their supply chain partners.

Green Key

The Green Key award is the leading standard for excellence in the field of environmental responsibility and sustainable operation within the tourism industry.
The certificate is awarded to accommodations and other hospitality facilities that commit to sustainable business practices.

No Fossil Fuels

Renewables are much better for the environment than nonrenewable alternatives. Solar, wind, geothermal, and hydro energy doesn’t produce any carbon dioxide. This is a greenhouse gas that contributes to climate change. Non-renewable alternatives such as coal, oil, and natural gas are less kind to the environment.

No Fur

Products that do not contain or aren’t made with animal fur.

No Microplastics

Microplastics are very small pieces of plastic that pollute the environment. Microplastics are not a specific kind of plastic, but rather any type of plastic fragment that is less than 5 mm in length.

No Plastic Bottles

Plastic bottles are harmful for human health. Plastic bottle caps take years to break down and often end up in the stomach of marine animals. The manufacturing of plastic bottles involves high amounts of fossil fuels which harm the air and the environment.


PVC (Polyvinyl chloride), because of its high chlorine content, creates toxic pollution in the form of dioxins, which accumulate in animals’ fat up through the food chain. Exposure to PVC often includes exposure to phthalates, which may have serious health effects.

No Water Wastage

Brands that have implemented policies to minimise water wastage in their production and operational practices.

Nordic Ecolabel Certified

The Nordic Swan Ecolabel is a voluntary certification scheme that evaluates a product’s impact on the environment throughout its whole life cycle.

ISO 14001 Environmental Management

ISO 14001 is the international standard that specifies requirements for an effective environmental management system (EMS). It provides a framework that an organization can follow, rather than establishing environmental performance requirements.

ISO 18001 Occupational Health and Safety Management

OHSAS 1800:2007 Certification is an international standard which provides a framework to identify, control and decrease the risks associated with health and safety within the workplace.

ISO 50001 Energy Management

The standard aims to help organizations continually reduce their energy use, and therefore their energy costs and their greenhouse gas emissions.

ISO 9001

In order to be certified to the ISO 9001 standard, a company must follow the requirements set forth in the ISO 9001 Standard. The standard is used by organizations to demonstrate their ability to consistently provide products and services that meet customer and regulatory requirements and to demonstrate continuous improvement.

Kimberley Process Certification Scheme

Prevents “conflict diamonds” from entering the mainstream rough diamond market.

Leather Working Group

The Leather Working Group (LWG) is a group of brands, retailers, product manufacturers, leather manufacturers, chemical suppliers and technical experts that have worked together to develop an environmental stewardship protocol specifically for the leather manufacturing industry.

LEED Platinum

Leadership in Energy and Environmental Design is a green building certification program used worldwide

National Association of Jewellers

The NAJ is the UK’s leading jewellery trade association. Every NAJ member abides by the NAJ’s Code of Conduct, based on honesty, integrity and professionalism.

No Angora

Products that do not use or contain the fur of Angora rabbits.

No Animal Testing

The harmful use of animals in experiments is not only cruel but also often ineffective.

No Excessive Packaging

Brand uses minimal packaging materials, resulting in lower waste production.


Ecocert assists in the implementation and promotion of sustainable practices in organic farming through certification, consulting and training services. Committed to organic farming since its creation, Ecocert has now extended its efforts to many other sectors.

Carbon Neutral Practices

Carbon Neutral is a term used to describe the state of an entity (such as a company, service, product or event), where the carbon emissions caused by them have been balanced out by funding an equivalent amount of carbon savings elsewhere in the world; or by eliminating carbon emissions entirely

Circular Economy

A circular economy is an economic system aimed at eliminating waste and the continual use of resources

Cruelty-Free International

Cruelty-Free International is an animal protection and advocacy group that campaigns for the abolition of all animal experiments. They organise certification of cruelty-free products which are marked with the symbol of a leaping bunny.


Cruelty-free is a label for products or activities that do not harm or kill animals anywhere in the world. Products tested on animals are not considered cruelty-free, since these tests are often painful and cause the suffering and death of millions of animals every year

Equal Pay

Equal pay for equal work is the concept of labour rights that individuals in the same workplace be given equal pay. A brand that employs Fair Pay policies pays minority employees the same wages for the same work as their colleagues.


Organic food is food produced by methods that comply with the standards of organic farming. Standards vary worldwide, but organic farming features practices that cycle resources, promote ecological balance, and conserve biodiversity.

Preserves Biodiversity

Brand employs policies aimed at protecting local biodiversity, or donates to organisations that work to protect biodiversity in different parts of the world.

Prioritise Well-being

Well-being is the state of being healthy, safe, comfortable and happy. Brands that consider the well-being of their employees, contractors and clients, qualify for this Positive Story.

Supports Growers’ Welfare

Policies aimed at improving welfare standards of farmers and growers employed by or outsourced to by the brand.

Sustainable Apparel Coalition

A global alliance of retailers, brands, suppliers, advocacy groups, labour unions and academics, aims to create “apparel, footwear and home textiles industry that produces no unnecessary environmental harm and has a positive impact on people and communities”.

Take-Back Scheme

A “Take Back Program” is an initiative organized by a manufacturer or retailer, to collect used products or materials from consumers and reintroduce them to the original processing and manufacturing cycle.

USDA Certified Organic

Certificate is given to any product that contains a minimum of 95 percent organic ingredients (excluding salt and water). Up to 5 percent of the ingredients may be nonorganic agricultural products and/or nonagricultural products that are on the National List.

VDC Certified (Viticulture Durable en Champagne)

A certification to support the evolution of Champagne vineyards towards sustainable practices.

Waste Reduction Practices

Waste minimisation is a set of processes and practices intended to reduce the amount of waste produced. By reducing or eliminating the generation of harmful and persistent wastes, waste minimisation supports efforts to promote a more sustainable society.


Philanthropy is the desire to promote the welfare of others, expressed especially by the generous donation of money to good causes.   .